Bergmeyer Housing Introduction - Flipbook - Page 8
Student Living
Our approach to designing the student experience is all-encompassing
for amenity and living spaces and includes brand strategy, brand
identity, naming for the property, marketing, interior design, and
environmental graphic design.
Having already worked with Toll Brothers over the past few years,
they asked us to partner with them to create an elevated student
living experience. The process began with extensive market research,
followed by a series of interactive workshops that uncovered Toll
Brothers’ aspirations and vision for the community.
The Yards at Old State’s dominant green and navy color palette
complement the adventurous, outdoor spirit with the school qualities
of nearby Penn State. Ambitious statements like “All or Nothing” – used
in the branding and environmental graphics – encourage residents to
chart their own path and live a purposeful life.
8
(left)
The Yards at Old State,
Main entry, student
clubhouse
(right | clockwise from top)
Property marketing
materials
Student Clubhouse
Campus game room
Branded student swag,
concept ideas
Overall material
inspiration
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