The Aspire Guide - Flipbook - Page 59
The STAR Interview Technique
The structure below will allow you to formulate answers to tricky interview questions effectively by
being clear and concise, whilst providing enough detail for the assessor. Here is an example:
S
T
A
R
Situation
Briefly give some background
information and set the scene.
Task
What was required of you? This
should be brief, save the detail
for the next two.
Action
This is the juicy part, where you
get to talk about the wonderful
things YOU did.
Result
Was it a success? If so, how?
Did you learn some new skills?
Be specific about the results use facts and figures!
E.g. On a two-week placement at
advertising agency X
E.g. My group were tasked with creating an
advert for Volvic water based on
the 2010 World Cup
E.g. I watched some past World Cup and Volvic
ad campaigns and took the initiative to research
what makes a successful advert. I ensured that
these elements were incorporated into our
concept, and as a team we chose an idea which
evoked emotion. As the creative of the group, I
produced the storyboard, whilst another team
member produced the copy write
E.g. I delivered a five minute presentation
to three senior account planners about our
advert. They were extremely impressed with
our concept and praised us for our originality
and innovation. I learnt I enjoy working under
pressure and wish to develop my creative
skills further
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