Our future focusBuilding support for the best careBeing the best in all we doIncreasing our sustainable, unrestrictedincomeMaintaining best practice governanceprocessesRecruit 2,000 new regular donors and keepaccelerating growth in King's Lottery.Develop our KPI framework to monitor our progressin delivering our strategy and supporting strategies.Expand the events programme, increasing fundsraised through the Great Hospital Hike.Initiate a Governance Review, including increasedinvolvement of beneficiaries in decision making.Increase income from direct marketing campaigns.Implement Environmental, Social and Governance(ESG)-compliant investment policySupporting department-specificfundraising to help benefit more patientsEnsuring our people have the necessaryskills and experienceDevelop relationships with clinicians, growing majorgifts pipeline and undertaking new solicitations.Deliver our People Strategy, including:••Adjusting our HR policies to embed our values•Embedding the equality, diversity and inclusionframework.Progress planned capital appeal.Launch a new product to improve opportunities forpeople to give in memory of loved ones.Supporting staff with their physical and mentalhealth and wellbeingBuilding awareness of our cause,throughout our hospitals and beyondDeveloping effective systems and processesImprove the Charity's visibility across King'shospitals and deploy digital strategy to buildsupport.Deploy digital strategy to make best use oftechnology within our business systems, includingoptimising HR, finance and grant-making systems.Develop marketing of key products, especially theGreat Hospital Hike, King's Lottery and In Memory.Managing our financial resources for thebenefit of current and future beneficiariesMaintain an appropriate level of free reserves toensure the Charity is financially sustainable.K I N G’ S CO L L E G E H O S P I TA L C H A R I T Y A N N UA L R E P O R T A N D A CCO U N T S 2 0 2 2 / 2 337
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