KCHC-AR-2023 Final Signed - Flipbook - Page 37
Our future focus
Building support for the best care
Being the best in all we do
Increasing our sustainable, unrestricted
income
Maintaining best practice governance
processes
Recruit 2,000 new regular donors and keep
accelerating growth in King's Lottery.
Develop our KPI framework to monitor our progress
in delivering our strategy and supporting strategies.
Expand the events programme, increasing funds
raised through the Great Hospital Hike.
Initiate a Governance Review, including increased
involvement of beneficiaries in decision making.
Increase income from direct marketing campaigns.
Implement Environmental, Social and Governance
(ESG)-compliant investment policy
Supporting department-specific
fundraising to help benefit more patients
Ensuring our people have the necessary
skills and experience
Develop relationships with clinicians, growing major
gifts pipeline and undertaking new solicitations.
Deliver our People Strategy, including:
•
•
Adjusting our HR policies to embed our values
•
Embedding the equality, diversity and inclusion
framework.
Progress planned capital appeal.
Launch a new product to improve opportunities for
people to give in memory of loved ones.
Supporting staff with their physical and mental
health and wellbeing
Building awareness of our cause,
throughout our hospitals and beyond
Developing effective systems and processes
Improve the Charity's visibility across King's
hospitals and deploy digital strategy to build
support.
Deploy digital strategy to make best use of
technology within our business systems, including
optimising HR, finance and grant-making systems.
Develop marketing of key products, especially the
Great Hospital Hike, King's Lottery and In Memory.
Managing our financial resources for the
benefit of current and future beneficiaries
Maintain an appropriate level of free reserves to
ensure the Charity is financially sustainable.
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