RWS AR 23 Final Single pages - Flipbook - Page 14
Strategy and Growth Model (continued)
FOUR CORE CLIENT NEEDS
EMOTION
BEHAVIOUR
REGULATION
DATA
CUSTOMER
OUTCOMES
Acquiring
and Retaining
Customers
Delivering User
Experiences
Maintaining
Compliance
Access to
Insights
RWS
SOLUTIONS
• Localisation
Marketing
• Localised UI /
Guides
• Localised
Regulatory Filings
• Content
Intelligence
• Localisation
Branding
• eLearning
• Patent Filing and
Translation
• Data Annotation
• Colleague Portals
• Linguistic Validation
• Content
Management
Unique combination of proprietary technologies and human expertise
ENABLED BY
THE RWS GROWTH MODEL
Our growth model is focused on 昀椀ve key areas. As a
trusted partner, our clients rely on us to keep our promises
and deliver tailored support that meets a broad range of
needs. Our improving Net Promoter Score ("NPS") score of
+42 at 30 September 2023 on a twelve-month rolling basis
(FY22: +41) and high level of client retention are testament
to the enduring strength of our partnerships with clients
and allows us to build long-term client relationships.
Deepening our cultural and technical expertise
is an important enabler of our growth. The value
of our linguistic expertise is enhanced by our deep
understanding of client industries and local cultures and
is complemented by our expertise in content, our rich
data networks and talented people.
We know that deploying our unique technology and AI
will continue to be essential for our clients, and for RWS,
in successfully managing the explosion of content that
a more AI-driven world is driving. Our capabilities are
underpinned by our pioneering AI-powered machine
translation ("MT") solution Language Weaver®, and
market-leading translation management and productivity
tools such as Trados®, and our Tridion®, Fonto and
Propylon content management technologies.
A persistent focus on developing our portfolio of services
has created the resilient and diverse company that RWS
is today. As a well-run business with a strong balance
sheet, we will continue to develop our own technologies,
products and services and to enhance our capabilities
through strategic acquisitions and partnerships.
We are able to leverage our global reach and scale,
through nuanced cultural insight at a local level; delivering
work smartly for our clients – o昀昀ering 24/7 delivery
through a blend of human expertise and technology; and
building economies of scale to work more cost-e昀昀ectively
and pro昀椀tably.
We believe that the RWS Growth Model di昀昀erentiates
us in the marketplace and underpins our compelling
investment proposition.
RWS Growth Model
Building longterm client
relationships
1
14
•
We o昀昀er a broad range of technology and AI-enabled services and software products to
many of the world’s largest organisations.
•
We have deep specialist sector expertise in multiple verticals including, automotive, chemical,
consumer, retail, 昀椀nancial, government, legal, medical, pharmaceutical, technology and
telecommunications.
•
Our client base is well-diversi昀椀ed by geography and sector, spanning Europe, Asia Paci昀椀c,
North and South America and Africa.
•
We support clients through dedicated sector account management teams and enjoy high
average levels of tenure – 17 years for our Top 30 clients.
RWS Holdings plc — Annual Report 2023
STRATEGIC REPORT
