RWS Annual Report 2022 web - Flipbook - Page 19
OUR VALUES
ORGANISATION AND CULTURE
In parallel with defining our medium-term strategy, we
have spent time defining how we think, act and behave
as an organisation and developed a new set of values,
grounded in the business we are today, and the one that
we will become. We consulted widely with colleagues,
through an initial set of workshops, core working group
input, and then an all-company survey where everyone
was given the opportunity to give us their views. I am
delighted that 56% of colleagues did so.
We made a number of organisational changes to support
delivery of our strategy. We reaffirmed RWS’s long-held
view on the primacy of the operating divisions and
business units within them, giving clear accountability
to the general managers of our technology product
portfolios and putting each R&D team under the general
manager’s leadership. We have already seen a positive
effect in the Language and Content Technology division,
with a strong return to growth during the year.
Our new values – we partner; we pioneer; we progress;
and we deliver – give everyone at RWS clear guidance as
to the behaviours that will underpin our success. They will
also help align colleagues in our journey towards a more
unified company culture (see p.13 for more detail on RWS’s
values).
We enhanced sales leadership in several areas and have
begun to inculcate a stronger growth mindset across
the business, backed by more readily available and
comparable data on sales and marketing performance,
which is reviewed during our internal quarterly business
review process. We have also moved the product support
function closer to the client and have taken some
important steps in relation to our 'voice of the customer'
programme, where we harmonised historically disparate
schemes, partnered with one of the world’s leading
Net Promoter Score (NPS) experts, and centralised the
programme and expanded its scale – developing a
product-specific survey to go alongside the existing clientfocused one.
We announced our accelerated growth plan, values
and purpose to investors on 23 March 2022, and to
our colleagues and clients in the ensuing two months
via a series of events, engagements and targeted
communications. We were encouraged by the positive
response from all our stakeholders and we continue to
reinforce our new Group story, both inside and outside
the organisation. Internally, we are now embedding the
purpose and values in everything that we do, so that they
become part of our organisational DNA – from talent
attraction and performance management to colleague
development and recognition.
Strategy summary
PURPOSE
WHY WE EXIST
UNLOCKING GLOBAL UNDERSTANDING
OUR BUSINESS
WHO WE ARE
A unique, world-leading technology-enabled language, content and IP
services business
PROPOSITION
WHAT WE DO
Through content transformation and multilingual data analysis, our
unique combination of technology and cultural expertise helps our
clients to grow, by ensuring they are understood anywhere, in any
language
GROWTH MODEL
HOW WE WIN
• Long-term relationships
• Developing our portfolio
• Cultural and technical expertise
• Leveraging our scale and reach
• Unique technology and AI
VALUES
HOW WE THINK,
ACT AND BEHAVE
• We partner
• We progress
• We pioneer
• We deliver
STRATEGIC REPORT RWS — Annual Report 2022
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