Paper Technology International 2024 - Journal - Page 120
PAPERTECHNOLOGYINTERNATIONAL
Figure 3: PASABAN technicians 昀椀ne-tuning the machine.
demand for services. In recent years, we have observed
a signi昀椀cant increase in requests for repairs, renovations/retro昀椀ts
and improvements, evidencing customer con昀椀dence in our ability to
extend the useful life of machines.
This increase in demand has led Pasaban to expand and
strengthen its customer service area, doubling its capacity to meet
emerging needs as well as billing.
And wanting to go one step further, it has been able to offer
these reforms and services not only to our equipment but to other
equivalent equipment from other premium manufacturers, some
of which no longer exist, but whose equipment is still part of the
machinery park in our Industry.
Our portfolio of products and services is made up of highly
昀氀exible and versatile equipment. Equipment with attributes from the
most basic to the most sophisticated, but always with a high degree
of machine quality and precision. Precision is part of our motto and
is always in our daily vocabulary.
Featured activities
The activities that stand out in Pasaban are fundamentally
three. Firstly, the interrelation with our clients through the sales and
Service departments. Deep understanding of their needs allows us
to offer tailored solutions and strengthens our connection with them.
Secondly, we would 昀椀nd the design of our machines, a
meticulous work that demonstrates our innovative capacity and
commitment to technical excellence through a cycle of continuous
improvement in our designs.
Finally, commissioning at destination constitutes the third
key activity, ensuring that our equipment operates in an optimal way
for our clients.
Differentation from our competitors
The Pulp & Paper industry has encouraged many changes
in past years and unfortunately with the passage of time we have
left some of our direct competitors because their business model
was no longer sustainable, Pasaban has taken over being now the
main technological reference. It has also had to 昀椀ght to face these
changes and market trends but perhaps our size as an organization,
agility in decisions and personality have helped us position
ourselves and be a leader thanks to the reputation accumulated
over years.
Other competitors remain and compete with greater or
lesser intensity and success in some markets and the result,
depends on the intrinsic keys of the markets (sensitivity to price,
high orientation to quality and technical guarantees of the product,
worldwide & local references,…).
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In the accounting balance, the results for Pasaban are
very positive and this has contributed to establishing a company of
character, tremendously solid and with great agility and technical
potential.
Growth, economic 昀椀gures
Pasaban has established itself as a relevant international
company in the paper and cardboard sector. With precision as
a motto; has experienced growing demand for its products and
services in recent years; has strengthened its customer service
area, doubling its capacity to meet emerging needs; and in the
absence of 昀椀nal closing 昀椀gures for 2023, it plans to exceed the
expectations established in the management plan for this year,
“pointing towards results that align with our best historical records of
the last decade,” highlights Dani García, CEO of Pasaban.
“However, we recognize the complexity of a constantly
changing world, full of uncertainties. In this scenario, prudence
is key when making medium and long-term forecasts. We strive
to maintain strategic agility, being able to quickly adapt to current
events, such as war situations and 昀氀uctuations in component prices,
which signi昀椀cantly impact the current business environment. Our
perspective remains constantly evolving to ensure ef昀椀cient and
proactive management in the face of challenges that may arise in
the near future.”
Leadership & international markets:
Pasaban, about to celebrate its centenary since its founding
in 1928, has established itself as a highly relevant international
company. With an export history that covers more than 95% of what
we produce, our reach extends to all industrialized international
markets dedicated to the manufacture of Paper, Cardboard or Pulp.
This comprehensive export strategy, according to Carlos Muriel
Sales & Marketing Director, “re昀氀ects our commitment to global
expansion and meeting the demands of the paper industry in various
regions of the world”.
Likewise, operating at a global level gives us a much
more expert vision of the needs of clients in different territories
while boosting our knowledge in the application of appropriate
technologies to satisfy any demand.
Figure 4: PASABAN Customer Service.
