Omya Calcium Carbonate is Pushing Boundaries in Packaging Board - Paper Technology International 2023 - Paper Technology International 2023 - Flipbook - Page 79

Omya Calcium Carbonate is Pushing Boundaries in Packaging Board - Paper Technology International 2023

PAPERTECHNOLOGYINTERNATIONAL
Omya Calcium Carbonate is Pushing Boundaries in Packaging Board - Paper Technology International 2023
Edgar Habich, Global Business Development Manager Paper & Board, Omya
INTRODUCTION:
As consumer behavior shifts in how goods are purchased and consumed, product packaging must change to match the new
behaviors. Due to the global COVID-19 pandemic, we have seen an acceleration in some buying behaviors toward e-commerce where
people who may have been reluctant in the past to shop anonymously online are now fully embracing this new approach.
As consumer behavior shifts in how goods are purchased
and consumed, product packaging must change to match the new
behaviors. Due to the global COVID-19 pandemic, we have seen
an acceleration in some buying behaviors toward e-commerce
where people who may have been reluctant in the past to shop
anonymously online are now fully embracing this new approach.
Another aspect of the ongoing shift in consumer behavior
is the increasing awareness to adopt more sustainable and
environmentally friendly lifestyles. The three golden “R’s” for
packaging - Reduce, Reuse, Recycle - have gained importance
as notions of sustainability continue to touch everybody on
planet Earth. However, even when consumers are behaving as
environmentally friendly as possible, there is still complexity faced
by the packaging industry to try and realize sustainability goals.
All of the shifting consumer behaviors mentioned have
created a significant tailwind for cellulose-based packaging
producers. Containerboard grades making corrugated products and
cartonboard have always been, and continue to be, looked upon
favorably through a sustainability lens by the global packaging
industry. These products are successful because they are produced,
traded, used, and recycled all around the world. Packaging made
out of cellulose fibers, which are readily available and cost-effective,
performs reliably but there is still room for improvement. In the
rest of this article, we will have a closer look at the current and
future needs for containerboard and cartonboard and review some
available solutions.
Omya, as a leading global producer of calcium carbonate
and a worldwide distributor of complementary specialty materials,
has built a solid network in the packaging board industry. Based on
profound knowledge, and a strong product portfolio backed by a
reliable supply chain the company is appreciated by its customers
and partners.
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