How is the tissue industry coping in today's volatile world? - Paper Technology International 2023 - Paper Technology International 2023 - Flipbook - Page 63

How is the tissue industry coping in today's volatile world? - Paper Technology International 2023

PAPERTECHNOLOGYINTERNATIONAL
How is the tissue industry coping in today's volatile world? - Paper Technology International 2023
Pulp, Paper & Fibre, Tietoevry Industry
Arto Huuhilo, Product Owner
Jarmo Ropponen, Head of Sales and Marketing
INTRODUCTION:
Together with Fisher International, I-Plan, and Valmet Automation, Tietoevry conducted a global market study among the tissue
industry in June–October 2022. The purpose of the study was to find new ways and areas to improve and focus on efficiency; enable crossborder thinking and end-to-end value creation through digitalization; and support a sustainable industry future. The 36 respondent tissue
producer corporations came from 22 countries on four continents, with more than one in four respondents at C level, and nearly a third
representing manufacturing or operations.
Principal trends: profitability and sustainability
Not surprisingly, profitability and sustainability rose to the
top of the list of important development and improvement areas.
Sustainability was mentioned by two-thirds of respondents, with
profitability trailing only slightly at over 60 per cent. Taking a closer
look at their constituent parts, a more nuanced picture appears.
Sustainability includes shortening the supply chain and
managing it more efficiently both upstream and downstream. Data
collection, tracking and tracing, setting the right Key Performance
Indicators, and appropriate reporting are key issues.
Sustainability also has a profitability aspect – while there is
a cost to efficient management, better efficiencies create savings.
This applies to both the supply and logistics chain, and mill and
production operations. Therefore, there is quite a lot of overlap in
sustainability and profitability.
Profitability in itself is dependent on many other issues as
well. Many companies feel they are not making the best use of the
data available from their processes. Demand planning and sales
forecasting are perceived as lacking in more than 50 per cent of
respondent companies, as is the efficiency of inventory planning.
Improvements in mill automation and predictive maintenance also
play an important role.
“We have a target to replace
all raw materials that are fossil
based by 2030.”
In your tissue business, what are the most important
development and improvement areas?
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