Thai Tiger: BJC Cellox aiming to be No. 1 in tissue - Paper Technology International 2023 - Paper Technology International 2023 - Flipbook - Page 100

Thai Tiger: BJC Cellox aiming to be No. 1 in tissue - Paper Technology International 2023

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Thai Tiger: BJC Cellox aiming to be No. 1 in tissue - Paper Technology International 2023
Thai Tiger: BJC Cellox
No.1
in tissue
Dr. Elisabeth Wolfond, Global Director Marketing, Paper Fiber and Recycling, ANDRITZ
INTRODUCTION:
Thai tissue producer BJC Cellox needed a new tissue line to take advantage of growing demand for its high-quality products.
ANDRITZ was chosen to supply a complete turnkey line including a PrimeLineCOMPACT tissue machine.
Berli Jucker Cellox (BJC Cellox), first
established in 1990, is a dynamic, growing tissue
manufacturer located some 150 kilometers southeast
of Bangkok, in Prachinburi, Thailand. Since its founding
the company has taken advantage of rapid growth in
tissue demand in the region, and it now has five tissue
machines dedicated to serving the Asian market.
“There is very healthy demand for tissue in
Thailand as well as in the surrounding regions,” says
Apinan Laocharoensuk, Managing Director of BJC
Cellox. “It is our aim to be the No. 1 tissue supplier in
Thailand, as well as grow beyond our borders into other
countries, for instance Vietnam.”
The company makes a complete range of tissue
products for bathroom, facial, kitchen towel and napkins
under the brand names of Cellox, Zilk, Maxo, Belle,
and Hygienist for AfH products. As well as the domestic
market, the company also exports to neighboring
countries including Singapore, Cambodia and Burma.
Figure 1: Berli Jucker Cellox is a dynamic, growing tissue manufacturer
located southeast of Bangkok.
BJC Cellox is in an excellent position in a region that is only
set to grow when it comes to consumption, “In our region tissue
consumption per capita is still low when compared to other countries
such as Japan or South Korea. In fact here per capita consumption
is just one quarter of the amount of that consumed in those
countries,” adds Laocharoensuk.
Figure 2: Apinan Laocharoensuk
Managing Director
Berli Jucker Cellox.
“Ultimately we chose ANDRITZ to
supply what is now PM 5 as we knew
the company was one of the leading
suppliers to the tissue industry globally.
When commercial discussions began,
straight away we had excellent
collaboration.”
ANDRITZ ticked all the boxes
To assist in its ambition to be No. 1 and to cope with
burgeoning tissue demand, in 2018 the management at BJC Cellox
began looking very closely at all suppliers to the tissue industry in
search of the best solution for its expansion needs. Laocharoensuk
says, “Ultimately we chose ANDRITZ to supply what is now PM 5 as
we knew the company was one of the leading suppliers to the tissue
industry globally. When commercial discussions began, straight
away we had excellent collaboration.
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