V Awards Winners Book 2022 - Flipbook - Page 14
CHALLENGE
Best Use of
Small Budget
WINNER
TTA AND SHINE CANCER SUPPORT
SHINE CONNECT 2021
Shine Cancer Support is the UK’s only non-profit dedicated to supporting people in their 20s, 30s and 40s living with
a cancer diagnosis. TTA has partnered with the charity since 2015 to deliver the annual Shine Connect conference.
Open to any young adult with cancer and their family or partner, carers and healthcare professionals, it’s an opportunity for beneficiaries to meet their peers, share experiences, hear from cancer experts and learn more about important,
rarely discussed topics.
TTA’s brief for 2021 was to make every Shine Connect bigger and better than the last and build on the lessons
learned from the first virtual conference in 2020. But with in-person fundraising across the charitable sector hard-hit
by the pandemic, the agency only had a shoestring budget of £2,385 to cover everything–from the technology
platforms to speaker fees and event promotion.
The six-day, patient-led programme, spanning 23 manageable sessions, covered topics ranging from precision
oncology to the queer-inclusive cancer experience, how to have a good death as a younger adult and navigating sex
after a cancer diagnosis. By blending live streaming and pre-recorded content with real-time video Q&A sessions in
private breakout rooms, the event balanced excellent technical delivery with organic human interaction – critical for
those emotionally isolated through their diagnosis, compounded by prolonged shielding.
Conference registrations totalled 346 participants – expanding reach by 10.5% on 2020 – with 2,680 engagements in
the event app. Judges said TTA and Shine made an impossible budget stretch to provide invaluable support to 350
families throughout the pandemic and should be commended.
Highly Commended
Oddity Events & Marketing
UmojaHack Africa 2022
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