V Awards Winners Book 2022 - Flipbook - Page 10
OVERALL
Best Agency
(more than 40 employees)
WINNER
Sponsored by
CHEERFUL TWENTYFIRST
Cheerful Twentyfirst is a global brand experience agency based in London and New York.
It was among the first agencies to pivot in 2020, partnering with a virtual event platform that holistically responded to
urgent needs and put audience engagement as a priority. Since then, the agency has continued to invest in
improving the user experience on its virtual platform solution, led by evolving insights into how audiences are
engaging online.
Alongside this, Cheerful Twentyfirst has formed strategic partnerships to design and deliver the best possible
audience experiences in virtual and formed a metaverse working group to explore brand and audience opportunities
in a new virtual space.
Headcount has grown 20% globally due to the success in virtual formats, 90% of the agency’s revenue came from
virtual events in FY2021, and the new office space has been designed to better support virtual event work, with a
bigger and more advanced post-production studio. Recent projects include launching The Wall Street Journals first
non-fungible tokens gallery, transporting apostrophe Vodafone’s community through the metaverse, and building
custom 3D worlds for Loewe Foundation.
The agency also recently launched a new client carbon reporting programme that aims to reduce and report on
project emissions across its portfolio of global event work. Cheerful Twentyfirst has big ambitions to become the
global agency where diverse talent wants to work. It is reviewing its D&I commitments and has introduced a series of
internal programmes designed to give employees the space to build their networks, be creative and train in new
skills.
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