micebook Awards 2024 Winners Book - Flipbook - Page 24
Best Conference
Sponsored by
W INNER
Brands at Work
27Unlocked - Deloitte UK Partner Meeting 2023
Deloitte has partnered with Brands at Work as their lead creative production agency for over
10 years to deliver solutions/experiences that exceed stakeholder objectives.
Hosted by Richard Houston, a Senior UK Partner and Chief Executive of Deloitte North-South
Europe, the 2023 UK Partner Meeting represented a pivotal moment for the UK partnership –
this was the 昀椀rst time they had met in person for four years.
Named 27Unlocked, the objective was to inspire, challenge and instil con昀椀dence in partners
around how they could unlock more value for Deloitte’s clients, their people and for society,
into 2027 and beyond – through greater collaboration.
From an innovative AR invite to an interactive AI debate and, the event was digitally driven,
with every aspect designed with the spirit of collaboration that sits at the heart of Deloitte’s
partnership. A new digital badging system – smart, wearable tracking technology – allowed
partners to not only exchange contact details by clicking their badges together, but also to
‘unlock’ tailored post-event content based on the zones they visited during the event.
The feedback was impressive, with 92% of partners saying the event had made them more
con昀椀dent about unlocking the value of Deloitte’s model. Brands at Work’s senior client sponsor, Dominic Graham, said: “I asked you to create an epic event. In fact, you exceeded epic!”
Judges liked the use of individual bite size conference elements and wearable tech to track
delegate engagement and one described the event as “highly impactful with excellence
demonstrated across all areas”.
Highly Commended
Pure Communications
Group
NextM
Finalist
asembl.
Oracle CloudWorld Tour 2023
First Event
Cardano Summit 2023
MCI UK
SLB Investors Meeting
Touch Associates
Global Partner Meeting 2023
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