micebook Awards 2024 Winners Book - Flipbook - Page 22
Best Incentive
Sponsored by
W INNER
Yellow Fish
Mazda Elite Club Colombia
In 2022, Yellow Fish was given the opportunity to pitch for the next incentive event in a legacy
campaign that came with an incredible industry reputation of pushing boundaries – The Mazda Elite Club.
The brief asked for a genuinely unique and motivational solution that would be considered by
all that attended ‘a once-in-a-lifetime experience’. The appeal of the event needed to align
with the high net worth of the individuals likely to be awarded a place.
Multiple destinations were considered and reviewed before a 昀椀nal shortlist determined, and
Colombia was selected as the leading programme destination.
Yellow Fish created a series of principles to put sustainability and DEI at the heart of its proposal, including investing in local, engaging and having a positive impact on local communities,
and creating unique experiences that are true to the culture and heritage of Colombia.
The 昀椀ve-day showcased three iconic Colombian highlights – the magic of Cartagena’s Old
Town, the adventure of the co昀昀ee plantations interior, and the thrill of the Caribbean infused
northern coast.
In Cartagena, Yellow Fish curated a special Mazda Elite Street Party that delivered an authentic local experience, and the trip ended in style with a buyout of perhaps one of the most
unique hotels in the world, built around (and on top of) a mangrove jungle on the Colombian
Caribbean coast.
Yellow Fish delivered the campaign and trip 20% under briefed budget and both client and
attendees testi昀椀ed that Columbia exceeded expectations. One judge said the incentive “put
Mazda on the map in the automotive world as a legacy event.”
Highly Commended
MEP DMC Turkiye
NZ 2023 Incentive
Finalist
Ulterior Events
Luxury on the Lake
Noble Events Limited
(DMCC Branch)
General Motors Grandmasters
Awards
22
