micebook Awards 2024 Winners Book - Flipbook - Page 19
Best Sustainable Event
Sponsored by
W INNER
Worlds Better & HP Industrial
HP Industrial at Labelexpo Europe 2023
Worlds Better, a specialist event sustainability consultancy, was briefed to work as an
extension of the Hewlett-Packard Industrial Labelexpo Europe 2023 delivery team to integrate
sustainability into every part of the planning and delivery, driving overall carbon reductions and
reducing HPI’s exhibition carbon intensity.
As the largest exhibitor at Labelexpo, the world’s largest event for the label and package
printing industry, HPI understands its responsibility to set an excellent environmental example
and accelerate industry-wide change.
Worlds Better guided HPI to take smart, tangible and planet-friendly action across each event
delivery area. This included reducing the amount of carpet on stand, reducing virgin material
related emissions and waste, replacing bespoke exhibition walls with a hired, reusable wall
system, reducing waste and use of new materials, using local suppliers wherever possible
to reduce transportation emissions, and using digital screens instead of single use printed
graphics.
The implemented sustainable practices directly reduced the environmental impact of the
event through achieving measurable carbon reductions - 24.2 tCO2e - the equivalent of 121
tree seedlings grown for 10 years – and known carbon reductions that aren’t measurable
such as those from consolidated transportation and switching from single use plastic cups to
reusable glasses.
HPI have since introduced the sustainability management template created for Labelexpo to
other tradeshows and set a target to maintain the same level of carbon intensity at the next
Labelexpo, as well as at DRUPA which is their next tradeshow.
Judges commended Worlds Better for 昀椀nding innovative ways to reduce waste and energy
savings, while keeping an eye on all the other events components.
Highly Commended
BeaconHouse Events
TechNExt 2023
Finalist
Audience
Deloitte Shared Services
Conference 2023
Chorus
The Macallan - Amber Meadow
George P. Johnson
Cisco Live Amsterdam 2024
Live Union
Veolia - Spark 23
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