micebook Awards 2024 Winners Book - Flipbook - Page 17
Best Charity or CSR Event
W INNER
Worldspan
Project Sun昀氀ower
Following a successful project, which saw Worldspan create a bespoke mass hiring event
model for job site Indeed and its client the NHS, Indeed approached Worldspan to replicate
and adapt the model to help displaced Ukrainian refugees across Europe 昀椀nd work.
The “mass hiring fair” concept allowed Indeed and Worldspan to move at speed. Following
two pilot events, 昀椀ve events were held at easily accessible venues in Warsaw, Berlin, London,
Milan and Amsterdam.
They were publicised to the refugees through a partnership with the respective local governments in each city, who supported them with free advertising on local transport. In addition,
posters and lea昀氀ets were distributed to the refugee centres via a host of NGO’s and local
government organisations.
Social media channels and WhatsApp groups were also used, as were Ukrainian In昀氀uencers
publicising them on their social media channels.
Highly Commended
Cascade Productions
Iceland Foods Charitable
Foundation - 50th Anniversary
Ball
Finalist
This was a creative and innovative event idea, successfully executed and then extended for
the purposes of ful昀椀lling a CSR commitment. Both Indeed and Worldspan committed significant time and resource on a pro bono basis to ensure the success of the initiative and the
outcomes.
Blueprint Partners
4,531 candidates attended across the event series (6,000+ including the pilot events), 1,932
interviews took place, and over 1,000 job o昀昀ers were made on the day, across the event series.
NSPCC Childline Sports Day
Judges described it as “an inspiring idea that demonstrates the power of collaboration, highlighting that the clever use of past knowledge and resources even with limited funds can
generate results.”
CarTrawler Annual Leadership
Conference - Toy for Life CSR
Team Building Experience
Princes Trist Awards
Blueprint Partners
Lightbulb Teams
Sandals Resorts
Sandals Island Run
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