THE LUXE REPORT - Report - Page 17
whistles, more gis, more opulence. They are looking for
authenticity. They want to stay in a nice hotel, and they want to feel
rewarded. But they want to experience the destination at a deeper
level,” she explains.
“The biggest opportunity for incentive planning right
now is how we showcase destinations in an authentic
way that has a positive social impact and resonates
with the new younger incentive qualifiers.”
Viola Corsini, Senior Director of Operations, Strategic Meetings
Management at BCD Meetings & Events, a global events agency,
agrees and believes that while we should be cautious of
generalising an entire age range, it is something event planners
need to consider.
Speaking at micebook EXPO earlier this year, she said: “I don’t like
labels and generalisations, so I’m not going to say all Boomers are
technology adverse or Gen Zs are entitled, but we are the result of
what has happened in our working lives and shaped by our
experiences,” she says. “Priorities are different, for example
wellbeing is more important to the younger generations and very
high on their priority list.”
In addition to wellbeing, sustainability is more important to
millennials and Gen Z. They are oen well-travelled and value
immersive, meaningful and personalised
experiences when they travel, so it’s important
for planners and suppliers to continue to
understand these nuances and adapt their
offerings accordingly.
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