FM 2023 complete (1) - Flipbook - Page 30
Gther – 5 hacks to deliver
the best Hybrid Events
Howitworks:
I attended an April webinar on this topic presented by
Nick Rosier and Steve Gibson, Gther. Gther presents
itself as the next-gen event experience platform.
between on and offline attendees and to give virtual
attendees the feeling of a shared space.
The 5 Hacks webinar recording is just one piece of
informative content available in the Resources pages of
Gther’s website.
l Add to an event registration site
l Proof of attendance – electronic token scheme that l Users can tap into all your event information
helps create a visitor club around online attendees and rapdily and easily
lets organisers to know who attended previous events.
Here’s a flavour of each of the 5 hacks. Go online and
have a listen to the 30 minute webinar in order to flesh
these out and understand how relevant they may be for
your next event.
l GPT Automation* - harnessing AI to automate
conversational event information and more.
l Metaverse (Microverse) – using the hybrid space
to enhance interaction and the shared experience
l Hybrid footprint – ways to understand and account
for the carbon offset of a hybrid event
l Train the model with data about your event and
brand
l Hybrid networking - the hack here focused on
planning and budgeting the virtual at the same time as
the IRL event so that both types of visitor get a great
experience.
*Since the 5 Hacks Webinar Gther has launched Genie
PT, making event information more interactive,
conversational, user specific and on brand.
Is AI killing authenticity
from human experiences?
Audience’s Production Manager, Gareth
Routledge, attended a talk called ‘AI:
Separating reality from Science fiction’.
Based on what he learnt, he’s decided to
write this blog from two perspectives:
one by himself and one with the
assistance of an AI Chatbot (the only
guidance being ‘Write a blog about AI in
experiences’.)
identify and mitigate potential
bottlenecks or safety hazards.
Additionally, AI-powered scheduling
tools can optimise experience
schedules based on attendee
preferences and logistical
considerations, such as room capacity
and speaker availability.
What better way to discuss AI in the
context of originality and creativity,
than to compare it to the human mind?
See if you can guess whose is whose…
One of the most exciting applications of
AI in experiences is through immersive
technologies such as augmented reality
(AR) and virtual reality (VR). AR and VR
can be used to create interactive and
engaging experiences for attendees,
such as virtual trade show booths and
immersive product demos. AI-powered
chatbots can enhance these
experiences by providing real-time
assistance and personalised
recommendations.
Blog 1:
Artificial intelligence (AI) is rapidly
transforming the experience industry,
making experiences smarter, more
efficient, and more personalised. From
virtual experiences to in-person
conferences, AI is being used in a
variety of ways to improve attendee
experiences and enhance event ROI.
1. Personalisation
One of the most significant ways AI is
being used in experiences is through
personalisation. Event planners can use
AI to analyse attendee data and create
customised experiences based on
attendees’ interests and preferences.
For example, AI-powered matchmaking
can help attendees connect with others
who share similar interests and goals,
while chatbots can provide personalised
recommendations and information
about event sessions and activities.
2.LogisticsandOperations
AI is also being used to improve
experience logistics and operations. For
example, AI-powered sensors can
monitor crowd flow and help organisers
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Summer 2023
3.ImmersiveTechnology
Of course, with any technology, there
are challenges to consider. One of the
main challenges with AI in experiences
is ensuring that it is used ethically and
responsibly. For example, AI-powered
matchmaking tools must be transparent
about how they collect and use attendee
data, and must provide attendees with
the option to opt out of data collection.
In conclusion, AI is transforming the
events and experiential industry by
providing new ways to personalise
experiences, automate routine tasks,
improve logistics and operations, and
create immersive experiences. As AI
continues to evolve, it will undoubtedly
play an even greater role in helping
experience planners create memorable
and engaging experiences for attendees.
However, it’s important to use AI
responsibly and with transparency to
ensure that attendee privacy and data
are protected.
Blog 2:
Let’s start with what Artificial
Intelligence (AI) actually is. Simply, AI
involves using computers to do things
that traditionally require human
intelligence. This means processing
huge amounts of data very quickly in
ways that people physically can’t. With
the global AI market projected to
reach $1,811.8 billion by 2030, it’s
trickling into everyday life quite
seamlessly.
Experts are certain that the rise of AI
will cause positive ripples across many
industries by reducing human error and
increasing accuracy and precision. This
kind of rapid growth naturally raises
concerns about how advancements in AI
will affect what it means to be artistic
and human, particularly in creative
industries. Let’s discuss 3 key methods
of using AI in the events and
experiential industry, how we can use it
responsibly and ethically, and take a look
at the impact on originality and
authenticity.
1. Judging our output
Many argue that search-engine
technology can’t be neutral as it
processes big data and prioritises
results with the most clicks. This relies
on user preference and location – both
bias factors and important to consider
when delivering content in the
experiences. Some argue that AI is
contributing to the war against
spreading misinformation (known
commonly as ‘fake news’). Ironically, the
very technology that enables the spread
may also be able to combat it.
The more sophisticated AI becomes the
greater the ability to detect whether a
story has been written by a human or a
computer. Running checks on the
source will improve, meaning that whilst
there is a risk that AI content can be
broadcasting nonsense, it can just as
likely be checking the output for
anomalies and misinformation
indicators.
The speed of computers compared to
humans leaves tell-tale clues to help
hunt down suspicious posts, with one
study citing a surprising accuracy of
91%. This has promising indications for
the experience industry, as it means we
can begin to see AI as a tool to work
alongside in the bid to source
appropriate information that can help
elevate our experiences.
2.Usingitresponsiblyand
ethically
Alongside the vast possibilities of AI, the
concept naturally has some negatives to
consider – like threatening human
autonomy and job roles. People and
businesses are worried about the
effects, with 95% of companies across
the globe exhibiting concern about the
ethical risks of AI.
Because of its global reach across every
industry, AI technology needs varying
degrees of regulation. In the events and
experiential industry, the most common
issue to consider is bias. AI can be
based on a user’s digital footprint – we
don’t want to end up being responsible
for encouraging unconscious bias by
accident due to the AI tools we’re using.
With most AI-related ethical topics,