FM Winter 2025 - Flipbook - Page 3
Winter 2025
Frank Wainwright FMBE in London
At the 2014 awards we celebrated 10 years
of relentless forwards progress for FMBE
agencies and the industry was shaping up
to take advantage of its talent base in the UK
to direct investment from around the world,
through London into Europe. I made a
speech about it, along with the Mayor of
London Boris Johnson. He and I spent the
morning in the back of an Addison Lee
whilst be no so humbly bragged about the
platform that London enjoyed thanks to his
enabling of American investment in
post-Olympic London, that took advantage
of Britain’s unique positioning in the EU.
In 2024 Britain’s FMBE talent forced its way
back onto the global map, as it inevitably
would.
France’s Impact Group led Marvesting’s
acquisition of the UK’s Stellar Global to sit
alongside Field Sales Solutions in its UK
portfolio, and with both UK agencies being
expected to lead developments across the
Marvesting Group. At about the same time
Globe Groupe France acquired leading BE
agency N2O.
In this year’s awards we have also seen the
impact of UK’s expanding horizons. Elevate
Global (which originated in the UK) at the
Paris Olympics, and agencies such as We Are
Collider delivering pan-European events
and tours.
2016 and 2020 came as blows to the
channel of investment.
The cover photo this issue comes from UK
agency RPM’s work to create polished
News Highlight 2024: (from October 3rd)
evolving European marketing landscape,
combining local expertise with global reach.
Globe Groupe acquired
N2O
N2O is excited to announce its acquisition by
Globe Groupe, a leading European group
dedicated to shopper marketing.
President of Globe Groupe, Jeremy Dahan,
said, “We are delighted to incorporate N2O’s
British expertise in brand experience creation
into our European offering.”
News Highlight of 2024 (October 14th)
With Globe Groupe’s support, N2O will gain
access to extensive resources, networks, and
expertise while maintaining its signature
client-first approach.
Marvesting acquires
Stellar Global
Terrence Woodward, CEO of N2O comments.
“This acquisition allows us to accelerate our
growth, while staying true to our creative
heritage and innovative approach that has
always defined us.”
Marvesting has completed the acquisition of
English agency Stellar Global. This is the
Group’s third international acquisition since
Alpha Private Equity, a Luxembourg
investment fund investing in mid-sized
companies across continental Europe, took
over the company two years ago.
Globe Groupe is known for empowering its
network of agencies with the resources and
autonomy to thrive, making it a natural fit for
N2O’s continued success. The two companies
will enhance their ability to lead in the rapidly
Marvesting first saw its footprint enter the UK
with the acquisition of Field Sales Solutions at
the end of 2022.
Premier League fan
Guinness across Africa.
experiences
for
The biggest news this year has often been
merger and takeover related, with the
coming together of Acosta Europe and Dee
Set also making the headlines. Acosta
Europe’s UK agency Reach was also on the
acquisition trail, purchasing the Milan based
business BeMyEye in November.
FMBE’s return to London has a playful
‘Conexions’ theme, a theme that
emphasises the quality of our network and
this expansion of UK-based horizons.
We’re fortunate to be welcoming guests at
this year’s FMBE from Ireland, The
Netherlands, France, and Italy this year –
and are thankful to everyone who has made
the journey to our capital.
The acquisition of Stellar Global enables the
Group to round out its service offering with a
stronger geographical coverage in Europe.
Founded in 2019 Stellar Global uses
technology and people to help clients drive
their sales within stores and virtuality. Stellar
Global operates all around Europe thanks to
the headquarter and Studio Lab in London
and a new subsidiary in Germany.
Jean-Dominique Castellani, CEO of Marvesting
comments: “With this acquisition, we are
strengthening our positions in Europe,
particularly in the United Kingdom and
Germany.”
Stellar Global’s Emma Ede comments:
“Joining Marvesting marks an exciting new
chapter for Stellar Global. This partnership will
enable us to offer even more value to our
clients and accelerate our growth across
Europe. We are thrilled to be part of such a
forward-thinking group.”
Winter 2025
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