FM 2023 complete (1) - Flipbook - Page 25
Brand Ambassadors & Staffing
Marlon Moore & Purity
News that Marlon Moore had just gone
past 10 years as a brand ambassador with
Purity was a head turner here. Longevity
as a brand ambassador isn’t as unusual
now as it once was, but it is rare and it
does require a uniquely energetic
individual. We also noted that it looks
like about 10 years since MD Mark Dunn
arrived at the experiential marketing
agency. In short it seemed like a good
time to catch up with both.
This year alone Marlon has worked on
some pivotal brand projects including:
l
Philadelphia Intense Launch
l
Velo Sampling at Airports and Malls
l
LU Biscuits for Mondel z Launch
Team Purity were spotted by
fieldmarketing.com working the
Philadelphia brief recently by sampling
the streets of Liverpool amidst the
recent Eurovision excitement to hit the
city. Sampling campaigns certainly rely
upon making every engagement count and
generating energy for a full appreciation
of the experience so it wasn’t a surprise
when Marlon’s top five tips from his BA
career applied especially well to this type
of connection.
1. “Be able to shapeshift at a moment’s
notice”
Events can change in the blink of an eye
and we have to be able to react without
“reacting”
2. “Everyone’s got a story and wants to be ambassadors out in the field are at the
heard”
very forefront of our industry delivering
important brand messages directly to
Everyone’s different. I’m inspired by the
consumers. Excellent communication,
blog the Humans of New York as I love to
self-motivation and interpersonal skills
hear people’s stories.
are an essential part of the role. Marlon
3. “Brand Ambassadors always go that
excels at delivering first class
extra mile when they’re supported by the interactions with clients, his teams, and
account team”
the public, building strong connections
Our MD often comes down and buys the and relationships with all those he
encounters. He is one of the very best,
team a coffee and that makes a huge
delivering week in week out, all over the
difference
UK and beyond. Purity as an agency highly
4. “No more UN Food Drops – the
value what he brings to the business and
consumer journey has evolved”
more importantly all those he manages
These days people want to be entertained and inspires, and the clients who know he
is a key component in delivering campaign
and educated and are open to brand
success”
experiences –
they have high
Whilst sampling is
expectations!
a crucial mainstay
5. “Use body
language
techniques to
engage with
consumers”
Mirroring really
works as it stops
the automatic
reaction of ‘no’ as
people relax the
the moment of
engagement.
Purity MD, Mark
Dunn comments:
“Our brand
of Purity and
Marlon’s work
both agency and
brand
ambassador are
known for their
versatilit and
flexibility. We
asked Marlon to
dig into his Purity
back story and
pick out some of
the highlight
brands/campaigns
that he has
worked on:
Best projects for Purity
Samsung: Working across dozens of
events spanning 9 years launching new
devices and accessories, notably Note8,
Note9, S10 and the brand new Fold4 and
Flip4 devices.
BMW: As an Event Manager during live
days as well as part of the build team
setting up the stores, I worked across the
Premium Clothing and merchandising
brand, as well as managing and running
hospitality and VIP areas across events
such as Wentworth Golf Club PGA Tour,
Goodwood Festival of Speed, Soho
Farmhouse and Frieze Art Fair to name a
few.
Greene King: I was fortunate to be
involved in the launches of new beverages
that Greene King were installing into
their pubs including Icebreaker and the
new 10 million pound investment of their
Premium Beers range level Head and
Flint Eye.
Men’s Euros 2020: From working
previous events for a Sports Marketing
agency with Purity, I was asked to
represent their office to oversee a team
of host and hostesses covering the
hospitality of guests from Booking.com
for numerous games at the Scottish
national stadium Hampden Park, ensuring
travel arrangements, tickets and
accommodation all ran smoothly over a
month of different matches.
#ElevatingPeople – what it means it means
#ElevatingPeople is a key tenet of best practice at Elevate. To find out
what it means and why, FMBE’s Frank Wainwright put the question to
Elevate’s Global COO, Carina Filek.
What are the main
challenges in terms of
staff unity and staffagency loyalty in
promotional staffing?
Promotional staffing
faces several challenges
when it comes to staff
unity and staff-agency
loyalty. One of the main
challenges is the
transient nature of
promotional staffing,
seeing staff members
not working together for
long periods, which can
lead to a lack of unity
and team spirit. We also
see promotional staff
working for several
agencies at once, making
it challenging for them
to develop loyalty to a
particular agency. Finally,
the nature of promotional staffing work can be unpredictable, with short notice
shifts, last-minute briefs and constantly having to learn a new work environment. This
can lead to frustration and dissatisfaction among staff, affecting their loyalty and
commitment, with staff looking
for opportunities to work with
the least barriers. However we
also know that people who
work in promotional work
thrive on the variety and
dynamism this type of work
brings.
How does Elevate address this?
We work hard to overcome this
at Elevate, with a focus on
building a strong company
culture, providing opportunities
for staff to build relationships,
and offering incentives and
rewards to encourage staff
loyalty. Clear communication
and transparency around
scheduling and expectations
may seem like a minor point,
but ensuring we have the very
best comms with our staff
helps to build trust and
improve staff engagement. We
Summer 2023
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