FM Winter 2025 - Flipbook - Page 14
ExSellence – pladis
Field Sales Solutions – P&G
REL Field Marketing – Campari
REL Field Marketing – Disaronno
REL Field Marketing – Weetabix
Top Notch Sales – Navson
CAT E2
Most E昀昀ective
Tactical Campaign
(Service Led)
Three entrants were brought forwards
after these dominated the judging. The
trio includes the formidable Mondelez
team who have a great track record in
the category.
Field Sales Solutions – ASICS
REL Field Marketing – Henkel
REL Field Marketing – Mondelez
CAT F1
Team of the Year
(FMCG, Merchandising & Sales)
CAT F2
Team of the Year
(Retail Training &
Demonstrating)
Category F1 - CPM's Diageo team deliver
retail activation
Last year it was clear that ‘Team’ was
back in its traditional role as the most
competitive and exacting of FM categories. This year sees that ramped up an
extra gear with an exceptional line up.
For FMCG teams, what year would be
complete without defending champions REL Field Marketing with Weetabix
whose passion to push forwards
together is unabated. To win this year
they will need to show another step
change vs some steep competition.
Not least is the return of 2022 champs
HariMoCo, the combined Haribo and
Molson Coors fieldforce. Gillette are
also here – the broader P&G team took
gold in this category in 2020. The
alcoholic drinks sector is also well
represented in addition to Molson
Coors, with a growing Brewdog team, a
consistently top-performing Irish
Distillers team and a key trade
accounts activation squad for Diageo.
Finally, the expanding Boost Drinks
team is also here, following a crucial
step change for top-rated team as it
grows brand presence.
CPM – Diageo
Field Sales Solutions – Gillette
Green Field Marketing – Boost
Drinks
Powerforce – HariMoCo
PRL – IDL
REL Field Marketing – Brewdog
REL Field Marketing – Weetabix
Category F1 - PRL's Irish Distiller's Team
create stand out in store
12 Winter 2025
This group of teams sees two bronze
winners from 2023, Adidas and Costco,
looking to step up to gold, but that
won’t be easy. Last year’s sales category champions, Hisense are just one of
the high reputation challengers, from
consumer electronics and home entertainment including the well drilled
Android team, the store success story
for Sky and the continuing foothold
being forged in the UK market for handset brand Honor.
G2 – Android
G2 – Hisense
Fizz Experience – Costco
REL Field Marketing – Adidas
REL Field Marketing – Honor
Storey – Sky
CAT G
Most E昀昀ective
Sponsorship
Activation
Category G - Red Bull with We Are Collider
An interesting mix of finalists
challenged our judges with an equally
interesting mix of kpis. The four
