Framlinghamian 2023 - Flipbook - Page 91
ENVIRONMENTALISM
their sustainability credentials.
the environmental crisis the planet is
currently facing.
“Lots of people dig around the subject
As a result, Joe’s passion for supporting
but we believe the access and ease of
a more eco-conscious generation has
engagement is a key factor missing from
led him to actively research how he could
the current market. With the type of
also encourage his generational peers to
progress we’ve made with Name, we can
consider the sustainability of their social
see a future in which sustainability isn’t just
media and shopping habits.
an industry, it’s part of our culture.”
Through extensive research with
Talking about how they landed on ‘Name’
university students, Joe has uncovered
for the app, he added: “Your name is
some worrying statistics on Gen Z’s social
a personal identi昀椀er for you, but every
media habits, notably that 82% of the
person in the world has one. It tied into
university population have what could
our concept so well – sustainability
be described as a scrolling addiction,
is about your personal choices and it
with many of those individuals scrolling
will start to make a di昀昀erence when
on average 914 metres per day, the
everybody comes together.”
equivalent of three stacked Ei昀昀el Towers.
A highly engaged audience heard Joe
talk about how a combination of this
research and his passion has led him
and an ever-growing team to develop
the sustainability app ‘Name’, aimed to
encourage what he de昀椀nes as ‘mindful
scrolling’ whilst also encouraging more
sustainable shopping habits amongst a
digitally addicted generation.
Through the app, users can watch short
videos, shop, and earn, but all with
a focus on social and environmental
sustainability. Joe said: “We hope Name
will be a step in the right direction to
embed sustainability in our everyday
lives. We’re looking to make scrolling
more purposeful and meaningful. All
the products and brands on Name are
veri昀椀ed and rated in accordance with
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