FPA Connect July 24 Final - Flipbook - Page 14
New Ground Breaking VeriGreen Cups
eGreen, a pioneer in packaging and tableware is the first to bring cups
made from 100% renewable resources to the UK market. Switching
production from virgin fossil fuels to a bio-based polypropylene, the new
VeriGreen range is primarily sourced from recycled plant oil, used in the
hospitality industry. Careful to ensure that the credentials of the new
material flow through the whole supply chain, eGreen has taken steps to
reassure their customers by gaining a third-party industry standard
certification which audits the material source from cradle to the point of
sale.
Manufactured in the UK, the material shows an impressive 180% reduction
in CO2 from cradle to Gate, this has been calculated by a detailed Life Cycle
assessment (LCA) provided by the raw material supplier. In addition,
emissions are also reduced as goods can travel directly from the point of
manufacture to the customer, keeping the miles travelled and emissions to
an absolute minimum.
Clear, robust and cost effective
the cups have strong benefits,
particularly when serving
Beers, ciders and soft drinks.
Featuring a high level of
clarity, the cups make serving
easier ensuring that the
operator is providing the
correct measure and isn9t
losing liquid while the
consumer is assured of
getting a full pint. This is
particularly important in busy
bars where there is often
pressure to serve quickly.
Each cup features a unique message which underlines the product
benefits and a QR Code which gives consumers more information about
the sustainability features of the material. This therefore is an educational
tool that operators should perceive as a real benefit. Key target markets
and customers are festivals, stadia, concerts, large scale events, universities,
schools, and drinks brands. For more information call eGreen
on 0208 646 0456
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