The Gender Pint Gap Revisited FINAL - Flipbook - Page 61
THE GENDER PINT GAP: MANIFESTO
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2024: The Dea Latis Manifesto
1.Challenge Stereotypes: Start by challenging stereotypes whenever you encounter them. This could be in casual conversations,
social media interactions, or even in media representations.
2. Promote Education: Educate people about the history and diversity of beer. Highlight that beer has been brewed and enjoyed
by women throughout history, and there's nothing inherently masculine about it.
3. Organize Tastings and Events: Host beer tastings or events that specifically cater to women. Create a welcoming and inclusive
atmosphere where women feel comfortable exploring different types of beer.
4. Encourage Dialogue: Foster open conversations about gender and beer consumption. Encourage both men and women to
share their perspectives and experiences. This can help break down stereotypes and misconceptions.
5. Create Inclusive Spaces: Encourage bars, breweries, and other venues to create inclusive environments where everyone feels
welcome, regardless of gender. This could involve offering a diverse selection of beers, training staff to be respectful and
inclusive, and actively challenging any sexist behaviour.
6. Use Social Media: Utilize social media platforms to share stories, promote events, and engage with others who are interested in
challenging gender stereotypes in the beer industry.
7. Lead by Example: If you're a woman who enjoys beer, don't hesitate to openly express your enjoyment and knowledge of beer.
By confidently embracing your preferences, you can help normalize the idea of women enjoying beer.
8. Support Women in the Beer Industry: Support women brewers, brewery owners, and other women working in the beer
industry. Highlight their contributions and successes to showcase that women have a significant presence and expertise in the
beer world.
9. Collaborate with Beer Communities: Partner with beer-related organizations, clubs, or communities to promote gender
inclusivity and diversity within the beer community. Work together to organize events, workshops, and campaigns that challenge
stereotypes and promote equality.
10. Patience and Persistence: Changing cultural perceptions takes time and effort. Be patient and persistent in your efforts to
break the stigma surrounding women drinking beer. Celebrate even small victories along the way.
