The Gender Pint Gap Revisited FINAL - Flipbook - Page 6
THE GENDER PINT GAP: REVISITED
05
2024: The Challenges
01
Only 14% of women drink beer at least once a week (compared to 50% of men), a 3% drop from the 2018
survey.
02
Overall, people are drinking less alcohol, less frequently and increasingly looking for a premium product
and experience.
03
70% of women perceive beer as a highly calorific drink and intrinsically link the consumption of it with
negative health implications.
04
The way beer is advertised is still a key barrier to women choosing beer as a drink of choice with both men
and women agreeing that women are underrepresented in marketing campaigns.
05
Beer is very complicated and ‘noisy’ for the occasional beer drinker. Exploration of styles is minimal for
women, and lager is the default category.
06
Whilst other drinks categories have focused on premiumisation post-Covid (provenance, ingredients,
serve), beer has largely remained static.
07
The way beer is presented – on the bar, on supermarket shelves – and the way it’s served remains
problematic for many women.
08
Women are confident about, and celebrate, drinking beer in groups of other women; but less so when in
groups of men. There is a ‘fear factor’ that certain styles of beer will stereotype the type of person they are,
and the image they want to project.
09
Women’s attitudes and behaviour towards beer remain largely unchanged since 2018 – with the exception
of London where conventional tropes are being challenged.
10
Women are underrepresented in managerial and brewing roles in the beer and pub sector. Only 3% of
brewers in the sector are women, and less than a quarter of brewery management positions are held by
women.
