The Gender Pint Gap Revisited FINAL - Flipbook - Page 42
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THE GENDER PINT GAP: REVISITED/BARRIERS
2023: Beer advertising is typically targeted towards men.
As a reminder, the 2018 data set showed for both men
and women the main barrier to women drinking beer
was male orientated advertising at 27%.
2023 insights
82% of women strongly agreed or tended to
agree that beer advertising was targeted at men
and almost three quarters of men were of the
same opinion.
This opinion is most prevalent amongst women
aged between 18 and 34 (86%), perhaps the age
group who are less tolerant of perceived malebiased advertising and notice it much more than
their older counterparts.
The opinion amongst women living in London
was lower than the overall average with 77%
agreeing that beer advertising is gender-biased.
“We need to normalise beer drinking in the UK for women so it gets to the point we do not
need to think ‘how can we’.
Social media can play a big part in this. Showing women of all ages in mixed and single sex
groups drinking various beers and strength”.
Julie O’Grady, Co-owner and Head of Sales Neptune Brewery
