The Gender Pint Gap Revisited FINAL - Flipbook - Page 41
40
THE GENDER PINT GAP: REVISITED/BARRIERS
2023: Barriers to women drinking
beer
We sought YouGov’s advice about how to position
this survey question again to give comparable data.
We were concerned that in the 2018 survey we gave
respondents too many options to pick from, some
of which may not have been previously considered
by the respondent.
Therefore, we decided to drill down into the
responses from the 2018 survey which scored the
highest as barriers to women drinking beer. We
used a set of scaling questions to do this, asking
respondents to place themselves on a scale from
‘strongly agree’ to ‘strongly disagree’ with a
statement.
We focused on three of the biggest perceived
barriers identified in the 2018 survey:
Advertising
The way beer is served/presented
Health/calorific concerns
2023 Overview (all women who ‘strongly
agreed’ with the stem statement)
Age
Women in the 18 – 24
year old age group are
most likely to say beer
advertising is targeted
at men (44%), whilst
only 18% of women in
the 55 + age group feel
this is a barrier.
A similar pattern
emerges with regard
to negative health
implications: 39% of 18
– 24 year olds see this
as a barrier, compared
to 16% of 55 + women.
The way beer is
presented and served
is most problematical
in the 18 – 24 year old
age group (15%), and
less of a barrier for
women aged 55 + (7%).
Regionality
Women in London are the
most likely to say the way
beer is advertised is a
major barrier (34%)
compared to only 23% of
women in the North citing
this as a barrier.
The London group are
also the highest in citing
negative health
implications as a barrier to
drinking beer (31%)
compared with 15% of
women in Wales seeing
this as a barrier to
drinking beer.
Women in London are the
largest group to cite ‘the
way beer is served and
presented’ as a barrier at
13%, compared to only 8%
of women in the North
identifying this as a
barrier.
Social Grade
Beer being
advertised
towards men is
the biggest
barrier for both
ABC1’s and
C2DE’s at 33%
and 24%
respectively.
Negative health
implications
surrounding
beer are a bigger
concern for
ABC1’s (25%)
than C2DE’s
(19%).
