39THE GENDER PINT GAP: REVISITED/BARRIERS2018 Revisited: Which three, if any, of the following doyou think are the main barriers to women drinking beer?2018 in more detail:AdvertisingFor both men and women, the main barrier towomen drinking beer was male orientedadvertising at 27%.Calorific contentWhen it came to the calorific content of beer,men and women differed in that only 14% ofmen thought that it was a barrier to womendrinking beer while 20% of women stated thisreason as their reason for not choosing beer at20%.Being judged by othersThirdly, and surprisingly, men and womenchose ‘being judged by others’ at 20%.Volume, glassware and health implicationsThe volume of liquid was the fourth reasonchosen for women not drinking beer.The choice of glassware available for beer camein as the fifth barrier.9% of women said a negative health implicationwas a barrier.Please note: no age, regionality or social gradestatistics are available for this 2018 data set.
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