THE GENDER PINT GAP: REVISITED03"Because 99% of the beer world is still seen through the male gaze,it makes it incredibly hard to encourage women in; fromadvertising that erases any women over the age of 25 to overtlyblokey marketing, to a total failure to create a language that speaksto everyone, not just those who are ‘in on it’, it is gatekeeping bymen at every stage.It’s also not enough to just say ‘but we welcome everyone’ becauseyou’re not doing anything to actively invite people to participateand this stems from the fact that there aren’t enough women atthe top in brewing businesses and too many hit the glass ceilingbefore they can get there”.Melissa Cole, freelance journalist, beer, food & cider writer,sommALEier & Certified Cicerone®Picture Credit: Steve Ryan Photography
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