The Gender Pint Gap Revisited FINAL - Flipbook - Page 39
THE GENDER PINT GAP: REVISITED
“There are several reasons why women do not think beer is a
drink for them.
If I had a magic wand I would change the entrenched perception
of beer being laddish but that is a societal issue so my suggestion
for the beer industry is to tackle the myths that beer is high in
carbs, sugar, and calories, and that all beer has a bitter taste.”
Jane Peyton, founder School of Booze, Beer Sommelier
38
