23THE GENDER PINT GAP: REVISITED2023: When, if ever, would you consider drinking beer?2023AgeWomen in the 35 54 year old agegroup are mostlikely to drink beerwith a mixed groupof friends in a pubor bar (net 50%).Women in the 55 +age group are leastlikely to drink beerwith a mixed groupof friends in a pubor bar (34%).RegionalitySocial GradeWomen in theSouth are mostlikely to drinkbeer with a mixed There is a sizablegroup of friendsvariation in socialin a pub or bargrades with 45% of(45%).ABC1’s statingthey wouldWomen inconsider drinkingScotland arebeer with a mixedmore likely togroup of friendsdrink beer atin a bar comparedhome withto 36% of C2DE’s.friends than anyother region(36%).2023 in more detail:The more affluent the consumer, the more likely they are to order a beer in a restaurant. 29% of ABC1 women consider this anacceptable occasion, compared to only 20% of C2DE’s.Only 17% of women in London would consider drinking beer with a male group of friends, whilst this figure jumps up to 26% forwomen in the North.Men don’t appear to have the same concerns about drinking in a group comprising of women: 48% of male respondents werehappy to do so, whilst only 22% of women would drink in a male group of friends.Social occasions with friends are still the main driver for women drinking beer. Women will consider drinking beer in a pub or bar:With a mixed group of friends (41%)With women friends (28%)However, when women are with a male group of friends in a pub or bar their impulse to choose beer as a drink of choice drops to22%.There is also a disparity between at home drinking with friends, or alone: 31% of women are happy to drink beer at home withfriends, but this drops to 11% if they are on their own.
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