The Gender Pint Gap Revisited FINAL - Flipbook - Page 23
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THE GENDER PINT GAP: REVISITED
2018 Revisited: When, if ever, would you consider drinking
beer?
2018
Age
Women in the 25 44 year old age
group were most
likely to drink beer
with friends at
home (42%).
Women in the 35 44 year old age
group were most
likely to drink beer
with male friends
in a pub (40%).
Regionality
Social Grade
There was a slight
variation in
Women in the
friends
North were most
influencing
likely to drink
women between
beer with friends
social grades with
at home (38%).
36% of ABC1’s
stating drinking
Women in the
beer at home
East were most
with friends was
likely to drink
the most likely
beer with male
occasion when
friends in a pub
they would drink
(35%).
beer compared to
28% of C2DE’s.
2018 insights
Drinking beer was a very social activity 3 for both men and women 3 and enjoying a beer with friends was a big driver for women in the
pub or bar:
With male friends (28%)
With female friends (32%)
With friends at home (32%)
It tended to be younger women from the 18 to 44 age group who chose to drink beer with male friends (39%) compared to just 20% of
women over 45 years old.
Perhaps more surprising is that only a quarter of women (26%) would choose to drink a beer in a restaurant - a lot fewer than men at 48%.
