The Gender Pint Gap Revisited FINAL - Flipbook - Page 21
THE GENDER PINT GAP: REVISITED/DRINKING HABITS
20
2023: What, if any of the following, do you like about beer?
2023
Age
Regionality
Social Grade
Women in the 45
Women in
- 54 year old age
London enjoy the
group cite taste as
taste aspect of
the thing they
beer more than
liked most about
anything else
beer (41%).
(61%).
This drops to 24%
of women in the
18 3 24 year old
age group who
cite taste as their
favourite aspect
about beer.
There is only a
3% variation
between social
grades with 33%
of ABC1’s stating
taste is their
This drops to 52%
favourite aspect
of women in the
compared to 30%
Midlands who say
of C2DE’s.
taste is their
favourite aspect
about beer.
2023 in more detail:
Enjoying the social aspect of drinking beer decreases rapidly as women age. 36% of 18324 year olds state this is the most
likeable aspect of beer drinking, dropping to 14% amongst the 55+ age group.
Amongst students, the sociability of beer is hugely important as a reason for their preference for it (51%).
18 3 24 year olds are also very price sensitive and cite ‘low price’ as a major reason why they enjoy beer (28%) compared to
11% for all women.
The brand of beer being drunk matters more to men than it does women (8%M vs 4%F).
The serve size (eg, pints, halves, and thirds) has less significance for women than in 2018 (a decrease of 10%).
The strength of beer is an increasingly important enjoyment factor for men (19%), but much less so for women (8%).
Women don’t rate the social aspect of drinking beer as particularly important (20%). For men, the social aspect is the joint
second favourite aspect (42%).
There has been a massive leap in the number of women stating they ‘don’t like anything in particular about beer’ (up by
29%).
