THE GENDER PINT GAP: REVISITED/DRINKING HABITS192018 Revisited: What, if any of the following, do youlike about beer?2018AgeRegionalityWomen in the 35 - 44year old age groupcited taste as the thingthey liked most aboutbeer (71%).Women inLondon enjoyedthe taste aspect ofbeer more thananything else(61%).This dropped to 46%of women in the 18 –24 year old age groupwho cited taste astheir favourite aspectabout beer.This dropped to52% of women inthe Midlands whosay taste is theirfavourite aspectabout beer.Social GradeThere was only a1% variationbetween socialgrades with 57%of ABC1’s statingtaste was theirfavourite aspectcompared to 55%of C2DE’s.2018 insightsWomen in the 18-24 age group liked the social aspect of drinking beer (44%), as did students (49%).Price was, unsurprisingly, a deciding factor among younger drinkers, with 42% of 18-24's citing this as their reason for likingbeer, compared to 21% for all women, and was a stronger factor among women in the North (29%).Refreshment was more important to older age groups - for 51% of 45-54 year old’s and 61% of 55+ group.Women liked the fact that they can choose the serve size (thirds, halves, pints) more than men.When it comes to taste women aren’t quite as enthusiastic and similarly don’t rate the social side of beer drinking as highlyas men.
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