THE GENDER PINT GAP: REVISITED“An alcohol-free beer is truly an amazing drink: without the alcohol, beeris, in most cases, one of the healthiest things you can drink. No addedsugar, low in calories, hydrating and full of vitamin B12.There is a unique opportunity to tap into customer’s health spendingdecisions, especially women, and through helping them pick a beer whenthey are not drinking we may persuade them to do the same when theyare moderating or choosing to drink alcohol.Exploring styles, understanding pairing with food and knowing why beeris less impactful when choosing to drink are all ways to engage womenwith a category they traditionally shunned. Everyone needs to know theimpact of drinking too much, and we should not be blasé, but choosingwhat you drink when you are drinking is also an important part of thenarrative and beer has an important role to play.”Laura Willoughby MBE, Co-founder Club Soda18
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