The Gender Pint Gap Revisited FINAL - Flipbook - Page 19
THE GENDER PINT GAP: REVISITED
“An alcohol-free beer is truly an amazing drink: without the alcohol, beer
is, in most cases, one of the healthiest things you can drink. No added
sugar, low in calories, hydrating and full of vitamin B12.
There is a unique opportunity to tap into customer’s health spending
decisions, especially women, and through helping them pick a beer when
they are not drinking we may persuade them to do the same when they
are moderating or choosing to drink alcohol.
Exploring styles, understanding pairing with food and knowing why beer
is less impactful when choosing to drink are all ways to engage women
with a category they traditionally shunned. Everyone needs to know the
impact of drinking too much, and we should not be blasé, but choosing
what you drink when you are drinking is also an important part of the
narrative and beer has an important role to play.”
Laura Willoughby MBE, Co-founder Club Soda
18
