Cairngorms National Park Partnership Plan 2022-27 - Other - Page 111
Cairngorms Tourism Partnership
•
environmental, and social sustainability
as a key consideration in all discussions
The Cairngorms Tourism Partnership was
and delivery.
established in 2014 and brings together tourism
businesses and organisations with key public sector
partners. Meetings are generally held twice a year
and the remit of the partnership includes:
•
Drawing up and overseeing the
implementation of a Cairngorms Tourism
Action Plan to set agreed priorities for the
development and marketing of tourism.
•
Input to the national tourism strategy and
review of local alignment.
•
Securing resources to ensure effective delivery
of the Area Tourism Partnership Plan.
•
Acting, where appropriate, as a lobbying
body to further the interests of local tourism,
hospitality and leisure industries.
•
Acting as a link between public and
private sectors.
•
Acting as a vehicle to engage the industry.
Cairngorms Managing
for Visitors Group
The Park Authority and its partners have been
working within the national visitor management
The tourism partnership consists of representatives
from the following agencies and organisations:
•
Aberdeenshire Council
•
Atholl Estates
•
Balmoral Estate
•
Cairngorms Business Partnership
•
Glenlivet Distillery
•
The Highland Council
•
Highlands and Islands Enterprise
•
Landmark Visitor Centre
•
Moray Speyside Tourism
•
RSPB Scotland
•
Strathdon Tourism Group
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VisitAberdeenshire
•
VisitScotland
•
Voluntary Action in Badenoch and Strathspey
•
Mitigate any negative impacts from increased
recreation in sensitive or popular sites.
•
Managing for Visitors plans for key areas in
the National Park. These Managing for Visitors
plans dovetail and support site-based visitor
management plans and estate management
objectives. The purpose of the Managing for
Visitors Group is to:
•
Reduce potential conflict between residents
and visitors.
•
Promote collaboration across estate
and organisational boundaries, ensuring
framework #RespectProtectEnjoy and the
#CairngormsTogether framework to develop
Promoting the importance of economic,
a positive visitor experience.
•
Agree visitor infrastructure priorities for the area.
The group brings together the principal land
managers from the public, private and third sectors,
local authorities, NatureScot and emergency
services. It generally meets every two weeks and is
chaired by a representative from the Park Authority.
Provide a warm welcome and
support exceptional experiences for the
public to enjoy the outdoors.
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