Licensed category overviewLicensed deep divePure juice (other)Licensed data tablesTotal licensedA non-carbonated 100% pure juice or other juice blendwith no added water or sweetener, that may be chilledor longlife. Includes all concentrated juices, with theexception of frozen juiceDe昀椀ned in this report as Restaurants, Food-Led Pubs,Wet-Led Pubs, Sport / Social Clubs, Wine Bars, CircuitBars, Proprietary Clubs, Hotels. Travel Roadside and MSA/ Petrol Forecourts / Railway Stations / Airports / PortsSports drinksWaterDrinks that are speci昀椀cally designed to replace minerals,sugars, trace elements and 昀氀uids as a result of exercise.Can include dilutables and powdersSquash (also see Dilutes)Concentrated beverage, commonly called squash, cordialor syrup. Must be diluted prior to consumptionStill or sparkling water with nothing else addedWater plus / Flavoured waterSparkling or still 昀氀avoured waterWet-led pubs‘Wet-led’ pubs are outlets that don’t sell food (other thanover-the-counter snacks such as packaged crisps)StillsCollective term for the non-carbonated segmentsStimulantsAll ‘energy boosting’ drinks such as Red Bull, normally 昀椀zzyTenantedLandlords of tenanted pubs are more likely to haveshorter-term agreement which is contracted outside of theLandlord and Tenant Act (meaning that the term is 昀椀xed)gLOSSaRy49
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