Britvic-SDR-Licensed-v12 Final - Flipbook - Page 49
Licensed category overview
Licensed deep dive
Pure juice (other)
Licensed data tables
Total licensed
A non-carbonated 100% pure juice or other juice blend
with no added water or sweetener, that may be chilled
or longlife. Includes all concentrated juices, with the
exception of frozen juice
De昀椀ned in this report as Restaurants, Food-Led Pubs,
Wet-Led Pubs, Sport / Social Clubs, Wine Bars, Circuit
Bars, Proprietary Clubs, Hotels. Travel Roadside and MSA
/ Petrol Forecourts / Railway Stations / Airports / Ports
Sports drinks
Water
Drinks that are speci昀椀cally designed to replace minerals,
sugars, trace elements and 昀氀uids as a result of exercise.
Can include dilutables and powders
Squash (also see Dilutes)
Concentrated beverage, commonly called squash, cordial
or syrup. Must be diluted prior to consumption
Still or sparkling water with nothing else added
Water plus / Flavoured water
Sparkling or still 昀氀avoured water
Wet-led pubs
‘Wet-led’ pubs are outlets that don’t sell food (other than
over-the-counter snacks such as packaged crisps)
Stills
Collective term for the non-carbonated segments
Stimulants
All ‘energy boosting’ drinks such as Red Bull, normally 昀椀zzy
Tenanted
Landlords of tenanted pubs are more likely to have
shorter-term agreement which is contracted outside of the
Landlord and Tenant Act (meaning that the term is 昀椀xed)
gLOSSaRy
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