Britvic-SDR-Licensed-v12 Final - Flipbook - Page 41
Licensed deep dive
Licensed category overview
Licensed data tables
all-day opportunities
Offering a wider range of soft drinks and low and no
alcohol alternatives throughout the day and paying
closer attention to how they are served can drive greater
pro昀椀ts. We calculate that elevating hot drinks with shots
of Teisseire 昀氀avoured syrups and toppings can boost
margins by around 50p per serve; making house sodas
more sophisticated with garnishes and quality glassware
can add around £1 per serve; giving your cocktails a
makeover could add a further £2 per serve.10
Elevating mixed serves is an all day opportunity
12-3PM
3-6PM
6-9PM
9PM-12AM
Coffees
Milkshakes
Smoothies
House soda
Shandies
Highballs
Milkshakes
Cocktails
House soda
Cocktails
Flavoured beers
Mocktails
Lassis
Long mixed drinks
Highballs
Cocktails
Flavoured beers
Long mixed drinks
Highballs
Serving snacks with drinks throughout the day is another
key opportunity for operators, particularly as many are still
feeling the pinch 昀椀nancially. Almost half of people (47%)
who say they spend under £20 when they visit a pub say
they would be interested in seeing a snack menu, making
this the most popular proposition for people in this group.11
To capitalise on this opportunity, operators should
consider offering link deals on snacks and drinks. For
example, set price deals on sliders and pints of Pepsi
MAX®, healthier snacks and Aqua Libra infused sparkling
water or breakfast pastries and Jimmy’s Iced Coffee
would appeal to guests that are watching the pennies,
while helping to raise average spend.
The people want snacks!
“Which of the following would you be interested in seeing at pubs/bars? Please select all that apply.”
UK: menu options at pubs/bars, 2023
Menu for snacks
Sharing menus (eg sharing platters)
Seasonal menus (eg Christmas)
Themed food nights (eg Taco Tuesday, steak night)
Ethnic food options (eg Indian, Chinese)
Modern adaptationsof pub classics (eg roast dinner sandwich)
Takeaway/delivery otions
Diet-speci昀椀c menus (eg vegan, gluten-free etc)
None of these
0
Base: 1,676 internet users aged 18+ who eat at pubs/bars
Mintel - Pub Visiting UK 2023 - Source: Kantar Pro昀椀les/Mintel, August 2023
20
40
% of consumers
10 Hedonist/Mix with Britvic – estimates based on menu analysis across 50x outlets comparing standard & premium options
11 Mintel – Pub Visiting UK 2023 - Source: Kantar Pro昀椀les/Mintel, August 2023
LICENSED DEEP DIvE
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