Britvic-SDR-Licensed-v12 Final - Flipbook - Page 40
Welcome
STEP
Sustainability
Category overview
Delight throughout the day
2
visits to pubs, bars and restaurants don’t
just take place in the evenings, of course.
More people are eating and drinking
in the UK’s licensed venues during the
day, with breakfast, brunch and lunch
occasions all increasing over the past
year8 (see below). This presents huge
opportunities for operators to increase
spend and encourage repeat visits by
o昀昀ering a wider range of soft drinks.
Savvy operators are offering link deals on breakfast and
lunch dishes with soft drinks to realise the opportunity. For
example, all main dishes served at JD Wetherspoon from
11:30 to 23:00 come with a drink as standard and others are
using digital loyalty schemes to encourage customers to
trade up and make return visits.
Stonegate uses its digital platform MiXR to allow customers
to 昀椀nd venues and book tables, unlock access to unique
experiences and collect loyalty rewards. The MiXR platform
also has digital connectivity with screens at Stonegate’s
outlets, allowing customers to be prompted with suggested
drinks serves and food pairings at the point of purchase.
It’s worth noting that 84% of restaurant consumers budget
for food with drink when dining out.9 Favourites such
as Pepsi MAX®, Tango and 7UP will always be popular,
of course, but because breakfast, brunch and lunch
occasions are on the rise, there is a clear opportunity for
operators to offer more tailored drinks pairings to re昀氀ect
the time of the day.
The Plenish functional juices and health shots range offers a
great addition to breakfast and brunch menus, appealing to
health-conscious consumers, while the Jimmy’s Iced Coffee
range provides a cool alternative to hot drinks at breakfast
and brunch. Then there’s Aqua Libra infused sparkling
water, with no added sugar or arti昀椀cial sweeteners, which
provides a great tasting accompaniment to healthy lunch
dishes. Purdey’s Natural Energy Drinks, meanwhile, can help
give guests a lift when served with a working lunch or an
afternoon bite to eat. Natural energy drinks are also playing
a broader role and appealing to different customers vs
traditional energy drinks.
Teetotal pub visits are on the rise
Eating breakfast and brunch out is also on the rise. These
meals account for 7.6% of all occasions combined, up from
5.6% in 2022.8 With more people abstaining from alcohol,
drink-only occasions have seen the steepest decline in
share, from 39.3% to 35.9%.8 This means that focusing
on healthier soft drinks and low and no alternatives is
becoming more important for operators.
Pubs & bars share of eating/drinking out occasions, by day part8
-3.4ppts
12we 14/05/23
39.3%
12we 15/05/22
27.0%
28.0%
25.4%
23.9%
+1.4ppts
35.9%
The UK is going out for lunch more often. Lunch now
accounts for more than a quarter (25.4%) of eating or
drinking occasions in pubs and restaurants, up from 23.9%
of occasions in 2022.8 That makes going out to lunch
almost as popular as dinners out, which account for 27% of
occasions (down from 28% in 2022).8
Breakfast
Brunch
Lunch
Dinner
8 Lumina Intelligence Eating & Drinking Out Panel, data collected 12 w/e 15.05.22 and 12 w/e 14.05.23
9 Lumina Intelligence Eating & Drinking Out Panel, data collected 52 WE 02/10/2022 and 01/10/2023
40
LICENSED DEEP DIvE
3.7%
3.0%
3.4%
3.0%
4.2%
2.6%
+1.6ppts
Snack
Drink
