WelcomeSTEPSustainabilityCategory overviewDelight throughout the day2visits to pubs, bars and restaurants don’tjust take place in the evenings, of course.More people are eating and drinkingin the UK’s licensed venues during theday, with breakfast, brunch and lunchoccasions all increasing over the pastyear8 (see below). This presents hugeopportunities for operators to increasespend and encourage repeat visits byo昀昀ering a wider range of soft drinks.Savvy operators are offering link deals on breakfast andlunch dishes with soft drinks to realise the opportunity. Forexample, all main dishes served at JD Wetherspoon from11:30 to 23:00 come with a drink as standard and others areusing digital loyalty schemes to encourage customers totrade up and make return visits.Stonegate uses its digital platform MiXR to allow customersto 昀椀nd venues and book tables, unlock access to uniqueexperiences and collect loyalty rewards. The MiXR platformalso has digital connectivity with screens at Stonegate’soutlets, allowing customers to be prompted with suggesteddrinks serves and food pairings at the point of purchase.It’s worth noting that 84% of restaurant consumers budgetfor food with drink when dining out.9 Favourites suchas Pepsi MAX®, Tango and 7UP will always be popular,of course, but because breakfast, brunch and lunchoccasions are on the rise, there is a clear opportunity foroperators to offer more tailored drinks pairings to re昀氀ectthe time of the day.The Plenish functional juices and health shots range offers agreat addition to breakfast and brunch menus, appealing tohealth-conscious consumers, while the Jimmy’s Iced Coffeerange provides a cool alternative to hot drinks at breakfastand brunch. Then there’s Aqua Libra infused sparklingwater, with no added sugar or arti昀椀cial sweeteners, whichprovides a great tasting accompaniment to healthy lunchdishes. Purdey’s Natural Energy Drinks, meanwhile, can helpgive guests a lift when served with a working lunch or anafternoon bite to eat. Natural energy drinks are also playinga broader role and appealing to different customers vstraditional energy drinks.Teetotal pub visits are on the riseEating breakfast and brunch out is also on the rise. Thesemeals account for 7.6% of all occasions combined, up from5.6% in 2022.8 With more people abstaining from alcohol,drink-only occasions have seen the steepest decline inshare, from 39.3% to 35.9%.8 This means that focusingon healthier soft drinks and low and no alternatives isbecoming more important for operators.Pubs & bars share of eating/drinking out occasions, by day part8-3.4ppts12we 14/05/2339.3%12we 15/05/2227.0%28.0%25.4%23.9%+1.4ppts35.9%The UK is going out for lunch more often. Lunch nowaccounts for more than a quarter (25.4%) of eating ordrinking occasions in pubs and restaurants, up from 23.9%of occasions in 2022.8 That makes going out to lunchalmost as popular as dinners out, which account for 27% ofoccasions (down from 28% in 2022).8BreakfastBrunchLunchDinner8 Lumina Intelligence Eating & Drinking Out Panel, data collected 12 w/e 15.05.22 and 12 w/e 14.05.239 Lumina Intelligence Eating & Drinking Out Panel, data collected 52 WE 02/10/2022 and 01/10/202340LICENSED DEEP DIvE3.7%3.0%3.4%3.0%4.2%2.6%+1.6pptsSnackDrink
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