Britvic-SDR-Licensed-v12 Final - Flipbook - Page 37
Licensed category overview
Licensed deep dive
We’re developing sensational alternatives to alcohol
with zero compromise, as well as sophisticated ways
of serving them. Take the Crafted Sodas range from the
London Essence Company, which was the UK licensed
trade’s fastest growing mixer brand in 2023:4 the sodas
layer fruit and botanical 昀氀avours such as Raspberry &
Rose and Aromatic Orange & Fig and are designed to
appeal to adult tastes.
Licensed data tables
Understanding that people are not prepared to accept
second best just because they’re not drinking alcohol is
growing. 82% of bartenders said they were planning on
increasing their low and no alcohol options in the next
12 months in 2023.5 We’ve got their back. In 2023, we
launched the J2O Mocktails range – Strawberry & Orange
Blossom Mojito, Blackberry & Blueberry Martini and White
Peach & Mango Daiquiri – to add some wow to operators’
low and no ranges.
Celebrating sobriety
with crowd-pulling
drinks and events
The new generation of drinkers sees sobriety as
something worth celebrating. Just look at the rise of
sober events such as Dry Disco and Club Soda for
proof. By raising their game in low and no alcohol and
partnering with businesses like this, licensed operators
can attract younger drinkers to their premises and
increase soft drinks revenues and pro昀椀ts. Not that
you need special events to offer guests sophisticated
soft drinks serves. Here’s how to serve up the new J2O
Mocktails at any time:
J2O White Peach &
Mango Daiquiri
Grab a rocks glass and 昀椀ll with
cubed ice. Crack a can of J2O
White Peach & Mango Daiquiri and
pour over the ice. Top with a twist
of lemon. Add a shot of rum for an
alcoholic version.
J2O Strawberry & Orange
Blossom Mojito
For this one you’ll need a highball
glass 昀椀lled with ice cubes. Pour in
a can of J2O Strawberry & Orange
Blossom Mojito and top with
strawberry and a sprig of mint. Add
rum for an alcoholic version.
J2O Blackberry &
Blueberry Martini
Empty a can of J2O Blackberry &
Blueberry Martini into a well-chilled
Martini glass and garnish with
blueberries. Add vodka or gin to
pep up or serve as is. Voilà, the
height of sophistication!
4 CGA by NielsenIQ – Mixed Drinks Licensed Report – 23.11.23 MAT
5 KAM – Low & No 2023
LICENSED DEEP DIvE
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