Licensed category overviewLicensed deep diveWe’re developing sensational alternatives to alcoholwith zero compromise, as well as sophisticated waysof serving them. Take the Crafted Sodas range from theLondon Essence Company, which was the UK licensedtrade’s fastest growing mixer brand in 2023:4 the sodaslayer fruit and botanical 昀氀avours such as Raspberry &Rose and Aromatic Orange & Fig and are designed toappeal to adult tastes.Licensed data tablesUnderstanding that people are not prepared to acceptsecond best just because they’re not drinking alcohol isgrowing. 82% of bartenders said they were planning onincreasing their low and no alcohol options in the next12 months in 2023.5 We’ve got their back. In 2023, welaunched the J2O Mocktails range – Strawberry & OrangeBlossom Mojito, Blackberry & Blueberry Martini and WhitePeach & Mango Daiquiri – to add some wow to operators’low and no ranges.Celebrating sobrietywith crowd-pullingdrinks and eventsThe new generation of drinkers sees sobriety assomething worth celebrating. Just look at the rise ofsober events such as Dry Disco and Club Soda forproof. By raising their game in low and no alcohol andpartnering with businesses like this, licensed operatorscan attract younger drinkers to their premises andincrease soft drinks revenues and pro昀椀ts. Not thatyou need special events to offer guests sophisticatedsoft drinks serves. Here’s how to serve up the new J2OMocktails at any time:J2O White Peach &Mango DaiquiriGrab a rocks glass and 昀椀ll withcubed ice. Crack a can of J2OWhite Peach & Mango Daiquiri andpour over the ice. Top with a twistof lemon. Add a shot of rum for analcoholic version.J2O Strawberry & OrangeBlossom MojitoFor this one you’ll need a highballglass 昀椀lled with ice cubes. Pour ina can of J2O Strawberry & OrangeBlossom Mojito and top withstrawberry and a sprig of mint. Addrum for an alcoholic version.J2O Blackberry &Blueberry MartiniEmpty a can of J2O Blackberry &Blueberry Martini into a well-chilledMartini glass and garnish withblueberries. Add vodka or gin topep up or serve as is. Voilà, theheight of sophistication!4 CGA by NielsenIQ – Mixed Drinks Licensed Report – 23.11.23 MAT5 KAM – Low & No 2023LICENSED DEEP DIvE37
It seems that your browser's pop-up blocker has prevented us from opening a new window/tab. Please click the button below to open the link manually.
