Britvic-SDR-Licensed-v12 Final - Flipbook - Page 35
Licensed category overview
We’ve established that
soft drinks play a crucial
role in driving revenues
and pro昀椀tability
for great Britain’s
licensed operators.
Because more people
are moderating their
alcohol consumption
and thinking more
about their health, yet
still craving sensational
drinks that give a sense
of indulgence and
discovery, we expect
soft drinks’ importance
to pubs and restaurants
to continue to grow.
Licensed deep dive
Licensed data tables
Here at Britvic, we’re keeping a keen eye on how people’s
priorities and behaviours are changing and how this
relates to the wider soft drinks market. Doing so means
the changes we make to our product portfolio, marketing
and promotions are backed by genuine insight. It also
means we can share these insights with our licensed
trade partners to help them thrive too.
So, here are three steps we think operators of pubs, bars,
clubs and restaurants should be taking to tap into the
key trends that are shaping soft drinks and hospitality
right now.
LICENSED DEEP DIvE
35
