Licensed category overviewWe’ve established thatsoft drinks play a crucialrole in driving revenuesand pro昀椀tabilityfor great Britain’slicensed operators.Because more peopleare moderating theiralcohol consumptionand thinking moreabout their health, yetstill craving sensationaldrinks that give a senseof indulgence anddiscovery, we expectsoft drinks’ importanceto pubs and restaurantsto continue to grow.Licensed deep diveLicensed data tablesHere at Britvic, we’re keeping a keen eye on how people’spriorities and behaviours are changing and how thisrelates to the wider soft drinks market. Doing so meansthe changes we make to our product portfolio, marketingand promotions are backed by genuine insight. It alsomeans we can share these insights with our licensedtrade partners to help them thrive too.So, here are three steps we think operators of pubs, bars,clubs and restaurants should be taking to tap into thekey trends that are shaping soft drinks and hospitalityright now.LICENSED DEEP DIvE35
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