Britvic-SDR-Licensed-v12 Final - Flipbook - Page 33
Licensed category overview
Licensed deep dive
72%
say they prefer high
quality over cheaper
cocktails31
There’s plenty to suggest this trend will continue. The fact
that 38% of people who reduced their alcohol intake in the
year to April 2023 due to 昀椀nancial reasons32 suggests that,
as the economy improves, some will start to drink more in
the on-trade. Ongoing duty relief for the hospitality sector
from the government also bodes well33.
Economic omens are looking up too. Wage growth
outpaced in昀氀ation for the 昀椀rst time in two years in
September 202334. By October 2023, 31% of consumers
described themselves as having healthy 昀椀nances, and
43% said that their 昀椀nances are at least OK34. While it’s
Licensed data tables
The enduring popularity
of cocktails makes
sense in the current
climate. Remember
that 70% of people
say that visiting pubs
and restaurants is
“the treat they look
forward to most”29. It’s
no coincidence then
that the number one
reason that one in 昀椀ve
on-premise customers30
regularly drink cocktails
is “for a treat”.31 Note
also that quality is key
for cocktail drinkers:
72% say they prefer
high quality over
cheaper cocktails31.
true that most people feel less secure than they did
before the crisis hit, it does seem that the worst could be
behind us35.
It’s clear that licensed operators need to balance
consumer demands for value and indulgence to continue
to thrive in 2024, all the while demonstrating real value
and responding to consumers’ evolving priorities. Read
on to dive deeper into three ways soft drinks can help
operators entice their guests and keep them coming back
for more…
29 CGA by NielsenIQ – Cost of Living Consumer Pulse (1,006 UK&I Consumers), November 2023
30 CGA by NielsenIQ – Mixed Drinks Report Q3 2023 P9
31 CGA by NielsenIQ – Mixed Drinks Report Q3 2023 P10
32 Mintel pub-visiting-uk-2023 P45 – Source: Kantar Pro昀椀les/Mintel, August 2023
33 Mintel pub-visiting-uk-2023 P46 – Source: Kantar Pro昀椀les/Mintel, August 2023
34 Mintel pub-visiting-uk-2023 P41 [1] https://www.ons.gov.uk/economy/in昀氀ationandpriceindices/bulletins/consumerpricein昀氀ation/october2023, 15.11.23
35 Mintel pub-visiting-uk-2023 P42– Source: Kantar Pro昀椀les/Mintel, August 2023
LICENSED CaTEgORy OvERvIEW
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