Britvic-SDR-Licensed-v12 Final - Flipbook - Page 31
Licensed category overview
Licensed deep dive
Licensed data tables
Everything in moderation
However, it’s important not to overstate the scale of the
moderation movement. Yes, 60% of adults now either do
not drink alcohol or have reduced how much they drink, but
most people still drink alcohol at least occasionally24. Press
reports that Gen-Z stands for “Generation Zero Alcohol”
are overblown – 79% of young adults still drink alcohol.25
That’s why having a compelling range of alcoholic and nonalcoholic drinks is so important.
Here at Britvic, we’re not leaving this to chance. Our
mixologists are constantly dreaming up drop dead gorgeous
serves (with or without alcohol), using drinks from our
London Essence Company, J2O, Teisseire and other ranges
as bases. Take the Pink Grapefruit Paloma – a heady blend
of tequila, pink grapefruit and lime juice, agave and London
Essence Pink Grapefruit Crafted Soda – as an example; or
the alcohol-free Noloma for those who are not drinking.
When people do drink, quality is taking precedence over
quantity for many. As we’ve seen, cocktails and long mixed
drinks continue to draw crowds, while offering venues high
margins. Indeed, outlets that offer a compelling range of
cocktails have proven more resilient than others in the
past year.26 Despite a dip in the number of licensed venues
operating in the UK, the share of those that serve cocktails
has grown signi昀椀cantly.26
Cocktails help operators
weather the storm26
Cocktails passed a key milestone in the UK pub trade in
2023: more than half (50.6%) of pubs now serve them,
up from 47.6% in 202226. In fact, the percentage share
of venues that serve cocktails has risen across all key
licensed channels, with the greatest gains in bars (up
from 78.4% to 84.1%) and food-led pubs (up from 56.9%
to 61.7%).26 This is against a backdrop of declining outlet
numbers, suggesting that operators that serve cocktails
have been more resilient than those that don’t.
Outlet penetration
vs Q3 2022
BAR
DRINK LED PUB
84.1%
50.6%
+5.7%
+3.0%
FOOD PUB
RESTAURANT
HOTEL
SPORTS / SOCIAL CLUBS
61.7%
39.3%
57.0%
16.4%
+4.8%
+1.9%
+3.6%
+4.7%
24 Mintel pub-visiting-uk-2023 P12 – Source: Kantar Pro昀椀les/Mintel, August 2023
25 Drinkaware - https://www.drinkaware.co.uk/news/young-adults-are-more-likely-to-drink-at-high-risk-levels-despite-growth-in-non-drinkers, 06.10.23
26 CGA by NielsenIQ - Mixed Drinks Report Q3 2023 P8
LICENSED CaTEgORy OvERvIEW
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