WelcomeSustainabilityCategory overviewThere’s value in valuesPeople don’t leave their values at the door ofpubs and restaurants when they go out to eat ordrink. Increasingly, they expect the venues theyvisit to re昀氀ect their own values when it comes toenvironmental and social sustainability.This puts operators that can demonstratecommitment to doing things more sustainably in astrong position. More than two thirds (67%) of peopleaged 18 to 24 and 62% of those aged between25 and 44 say they’re prepared to pay more forsustainable food in pubs and restaurants.22That’s why more outlets are attracting crowds byrunning zero food waste events. But what aboutdrinks? By switching from premium glass bottledmixers to the London Essence Company FreshlyInfused dispense system, operators with the rightlevel of footfall can cut packaging waste by 99%.23Sustainability resonates more with younger consumers“I would pay more for sustainablefood options at pub/bars.”2267%18-2462%36%31%25-4445-6465+UK, AGE DISTRIBUTION, 202322 Mintel pub-visiting-uk-2023 P83 – Source: Kantar Pro昀椀les/Mintel, August 202323 Britvic analysis30LICENSED CaTEgORy OvERvIEW
It seems that your browser's pop-up blocker has prevented us from opening a new window/tab. Please click the button below to open the link manually.
