Britvic-SDR-Licensed-v12 Final - Flipbook - Page 29
Licensed category overview
Licensed deep dive
Licensed data tables
How soft drinks choices are evolving
Soft drinks choices in pubs and restaurants are
changing, and fast. While classics such as Pepsi,
Tango and 7UP remain king with 31% of people saying
they were most likely to choose 昀椀zzy drinks like these
in 2023 (the same number as in 2022), several other
categories are also enjoying growing popularity.21
Research shows that 9% of people reported often
choosing bottled water in licensed venues, up from
7% in 202222. To help operators capitalise on this
growth, Britvic has launched Aqua Libra Pure Filtered
Still and Sparkling Water into in昀椀nitely recyclable
aluminium cans, a premium looking alternative to
PET. Aqua Libra Pure Filtered water is 昀椀nely 昀椀ltered
and sourced from the UK, eradicating the need for
unnecessary transportation miles.
Hot drinks are also on the rise, with 15% saying they
most often ordered these (up from 13% in 2022)21. As
hot beverages grow in popularity, so too do the variety
of drinks people are demanding. Savvy operators are
using Teisseire syrups to pep up their hot drinks with
a wider range of 昀氀avours.
It’s also worth noting that the number of people
who said they often order non-alcoholic cocktails
has doubled, albeit from a small base - 6% now
often order them,21 and we predict that this number
will continue to grow. Read on to find out how to
cash in!
Soft drinks remain more popular than
non-alcoholic alternatives15
31%
31%
‘Which of these drinks do you order most often from pubs/bars? Please select up to 昀椀ve.’
2022
Juice drinks
(eg J2O)
Hot drinks (eg
tea, coffee)
Bottled water
Non-alcoholic
beer/wine
Non-alcoholic
spirits
4%
5%
Non-alcoholic
cocktails
2%
2%
5%
5%
Fizzy drinks
6%
3%
9%
7%
15%
13%
16%
18%
2023
None of these
Base: 1,727 internet users aged 18+ who visit pubs/bars
Source: Kantar Pro昀椀les/Mintel, August 2023
21 Mintel pub-visiting-uk-2023 P70 – Source: Kantar Pro昀椀les/Mintel, August 2023
LICENSED CaTEgORy OvERvIEW
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