Britvic-SDR-Licensed-v12 Final - Flipbook - Page 27
Licensed category overview
Licensed deep dive
Licensed data tables
adapt to survive thrive!
It’s not necessarily the 昀椀ttest that survive in times of change.
It’s the most adaptable. Here at Britvic, we’re working with
our licensed partners to help them do just that. We’re helping
them realise the opportunities that are arising from the
changes we’re seeing. As a result, many are doing much
more than simply surviving. They’re thriving.
We only need look back to the years following the 2008
recession to see the last time hospitality went through such
momentous change. That 昀椀nancial squeeze coincided
with the imposition of the smoking ban, prompting a steep
decline in pub visitor numbers and a spike in pub closures.9
But the impact of these events was far from equal.
Venues that elevated their food and drink offerings,
spruced up their venues and focused on service were able
to attract a wider clientele – in particular, families and more
a昀툀uent people that had previously under-traded in pub
visits. By 2012, 22.4% of Brits said they were visiting pubs
more regularly as a direct result of the 2007 smoking ban
and 70% of parents said they were more likely to visit with
their kids since the ban.10 For pubs, it was a case of survival
of the most adaptable.
Similar dynamics are at play again. This time around,
success is coming to operators that are striking the right
balance between value and quality. Despite the growth in
the number of people who identify as “value conscious”,11
it’s clear that quality is still crucial. Indeed, the quality of the
food and drink on offer at venues was the most important
factor in deciding where to visit for 27% of people in
October 2023.12 That’s a rise of 4% pts from July 2023.12
Family a昀昀airs
Things have come a long way since the days when pubs were
off limits to kids. They no longer have to make do with a bag of
crisps in the garden. More than a third (34%) of families with
kids go to the pub at least once a week to eat and 14% go out
to eat twice a week or more.13
And when families eat out, they’re looking for excitement and
good value in equal measure. Indeed, research14 shows that
families with children are the most value-led consumer group
in the UK, so it’s crucial that operators of family-friendly venues
offer attractive deals and elevated experiences.
So, operators are dialling up their deals for families. Brewers
Fayre, for example, runs a “kids eat free breakfast” deal to cash
in on growth in people eating breakfast out5 (more on that in
the next chapter), Sizzling Pubs has a “kids eat for £1” deal and
Hungry Horse has a “feed the family for £15.”
34%
of families with kids eat out at
the pub at least once a week13
14%
of families with kids eat out at
the pub twice a week or more13
39%
of families with kids are
interested in themed menus13
It’s also worth noting that 39% of parents of children aged
under 18 are interested in themed menus when they take the
little ones out.13 This presents an opportunity to offer speci昀椀c
cuisines such as Indian or Italian, with paired soft drinks
choices, on different nights of the week.
9 Institute of Economic A昀昀airs - https://iea.org.uk/blog/is-the-smoking-ban-to-blame-for-the-high-rate-of-pub-closures, 07.09.10
10 Market Force Information - https://www.restaurantonline.co.uk/Article/2012/07/05/Smoking-ban-pubs#, 04.07.12
11 Lumina Intelligence UK Pub & Bar Market Report- June 2023
12 Mintel pub-visiting-uk-2023 P16 – Source: Kantar Pro昀椀les/Mintel, August 2023
13 Mintel pub-visiting-uk-2023 P54 – Source: Kantar Pro昀椀les/Mintel, August 2023
14 Lumina Intelligence Eating and Drinking Out Panel, data collected 52WE 23.01.23 and 52WE 22.01.24
LICENSED CaTEgORy OvERvIEW
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