WelcomeSustainabilityThere are several signi昀椀cant changes to note, however.One is that soft drinks are playing a more central rolein licensed outlets’ sales. In 2023, total sales throughlicensed outlets were 昀氀at year-on-year.3 Alcohol salesdipped by 0.2% on volumes down 1.7%, while total softdrinks sales grew by 1.3% and put an extra £61.6mthrough operators’ tills.3 Increases in footfall and pricein昀氀ation4 were the key drivers of this growth – soft drinksvolumes fell by 3.5%.3This is against a backdrop of growing price sensitivity.Three in four people (75%) now describe themselves as“value-conscious,” a year-on-year rise of 4% pts5. The goodCategory overviewnews is the number of people visiting pubs and restaurantsat least once a week remains 昀氀at, as does trip frequency.6However, average spend per trip has inched up by just 1%,despite much higher levels of in昀氀ation,6 indicating thatpeople are cutting back on spend inside venues.What people want from a night out at a pub or a meal at arestaurant is changing too. That means venues also needto change. As we’re about to explore, soft drinks are playingan increasingly important role in helping people choosecertain venues over others, delighting them when they getthere and keeping them coming back for more. Read on toexplore how you can use soft drinks to do the same!Nearly 90% of Brits are pubgoers763%Pubs play a crucial role in our national culture – 88% of Brits visited pubs in2023, up from the 87% that did in 2021 and 2022, but still down on the 90%that did in 2019.7 But the pub’s role is evolving: as younger drinkers discoverpubs for the 昀椀rst time, the importance of alcohol is waning; growing numberswant soft drinks and low or no alcohol alternatives.of 18-24’s are puto昀昀 visiting pubs &bars when there is notenough choice oflow/no alcohol options(vs. 42% avg).8Pub going remains an essential British past-timeUK: pub/bar visiting to eat or drink, 2023788%87%87%90%Any visitors85%85%85%88%Any visit to eat75%74%75%77%Any visit to drink12%13%13%10%None0204060% of consumersBase: 1,967 internet users aged 18+ Source: Kantar Pro昀椀les/Mintel, August 20233 CGA by NielsenIQ –Licensed Market - Total Soft Drinks Britvic De昀椀ned, 30.12.23 MAT4 CGA by NielsenIQ - CGA Licensed On premise report, 30.12.23 MAT5 Lumina Intelligence UK Pub & Bar Market Report- June 20236 Lumina Intelligence Eating & Drinking Out Panel, data collected 12 w/e 15.05.22 and 12 w/e 15.05.237 Mintel pub-visiting-uk-2023 P14 – Source: Kantar Pro昀椀les/Mintel, August 20238 KAM Low/No Report 2023262023202220212020LICENSED CaTEgORy OvERvIEW80100
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