Britvic-SDR-Licensed-v12 Final - Flipbook - Page 26
Welcome
Sustainability
There are several signi昀椀cant changes to note, however.
One is that soft drinks are playing a more central role
in licensed outlets’ sales. In 2023, total sales through
licensed outlets were 昀氀at year-on-year.3 Alcohol sales
dipped by 0.2% on volumes down 1.7%, while total soft
drinks sales grew by 1.3% and put an extra £61.6m
through operators’ tills.3 Increases in footfall and price
in昀氀ation4 were the key drivers of this growth – soft drinks
volumes fell by 3.5%.3
This is against a backdrop of growing price sensitivity.
Three in four people (75%) now describe themselves as
“value-conscious,” a year-on-year rise of 4% pts5. The good
Category overview
news is the number of people visiting pubs and restaurants
at least once a week remains 昀氀at, as does trip frequency.6
However, average spend per trip has inched up by just 1%,
despite much higher levels of in昀氀ation,6 indicating that
people are cutting back on spend inside venues.
What people want from a night out at a pub or a meal at a
restaurant is changing too. That means venues also need
to change. As we’re about to explore, soft drinks are playing
an increasingly important role in helping people choose
certain venues over others, delighting them when they get
there and keeping them coming back for more. Read on to
explore how you can use soft drinks to do the same!
Nearly 90% of Brits are pubgoers7
63%
Pubs play a crucial role in our national culture – 88% of Brits visited pubs in
2023, up from the 87% that did in 2021 and 2022, but still down on the 90%
that did in 2019.7 But the pub’s role is evolving: as younger drinkers discover
pubs for the 昀椀rst time, the importance of alcohol is waning; growing numbers
want soft drinks and low or no alcohol alternatives.
of 18-24’s are put
o昀昀 visiting pubs &
bars when there is not
enough choice of
low/no alcohol options
(vs. 42% avg).8
Pub going remains an essential British past-time
UK: pub/bar visiting to eat or drink, 20237
88%
87%
87%
90%
Any visitors
85%
85%
85%
88%
Any visit to eat
75%
74%
75%
77%
Any visit to drink
12%
13%
13%
10%
None
0
20
40
60
% of consumers
Base: 1,967 internet users aged 18+ Source: Kantar Pro昀椀les/Mintel, August 2023
3 CGA by NielsenIQ –Licensed Market - Total Soft Drinks Britvic De昀椀ned, 30.12.23 MAT
4 CGA by NielsenIQ - CGA Licensed On premise report, 30.12.23 MAT
5 Lumina Intelligence UK Pub & Bar Market Report- June 2023
6 Lumina Intelligence Eating & Drinking Out Panel, data collected 12 w/e 15.05.22 and 12 w/e 15.05.23
7 Mintel pub-visiting-uk-2023 P14 – Source: Kantar Pro昀椀les/Mintel, August 2023
8 KAM Low/No Report 2023
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2023
2022
2021
2020
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