ConvenienceLicensed categorycategoryoverviewoverviewHotels and Clubshave gainedvolume shareof soft drinksvs 20221Cola has beenthe standoutwinner versus202248.4%of volume1Licensed deep diveHotels17.4% +1.4ppt19.2% +0.1pptClubsPackaged wasthe winningformat at52%of populationbought a soft drinkin the licensedchannel446%vs 2022(+0.9ppt)1+2.0pptled byglassbottles+0.5pptand cans+0.3ppt1+1.7pptvs 20221321m +4.7%tripsLicensed data tables4vs 2022vs 20224This equates to27.2m +2.5%buyersvs 20224Spend per tripFrequency£5.19+2.1%+2.5% vs 20224vs 202244 Kantar, OOH Panel, Soft Drinks Britvic de昀椀ned, MAT data to 24.12.23LICENSED CaTEgORy OvERvIEW23
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