Britvic-SDR-Licensed-v12 Final - Flipbook - Page 23
Convenience
Licensed category
category
overview
overview
Hotels and Clubs
have gained
volume share
of soft drinks
vs 20221
Cola has been
the standout
winner versus
2022
48.4%
of volume1
Licensed deep dive
Hotels
17.4% +1.4ppt
19.2% +0.1ppt
Clubs
Packaged was
the winning
format at
52%
of population
bought a soft drink
in the licensed
channel4
46%
vs 2022
(+0.9ppt)1
+2.0ppt
led by
glass
bottles
+0.5ppt
and cans
+0.3ppt1
+1.7
ppt
vs 20221
321m +4.7%
trips
Licensed data tables
4
vs 2022
vs 20224
This equates to
27.2m +2.5%
buyers
vs 20224
Spend per trip
Frequency
£5.19
+2.1%
+2.5% vs 20224
vs 20224
4 Kantar, OOH Panel, Soft Drinks Britvic de昀椀ned, MAT data to 24.12.23
LICENSED CaTEgORy OvERvIEW
23
