Britvic-SDR-Licensed-v12 Final - Flipbook - Page 21
Licensed category overview
Licensed deep dive
Licensed data tables
Why health and product quality still matter
Drumming up excitement with new 昀氀avours, celebrity
partnerships and store exclusives isn’t the only way
to drive growth in soft drinks, of course. Demand for
premium soft drinks and those that offer additional health
bene昀椀ts or reduced sugar content continues to surge,
fuelling growth for a range of Britvic brands including
London Essence Company, Plenish and Pepsi MAX®.26
Research shows that the importance of health to people
when they’re choosing what to eat or drink is partly
informed by how con昀椀dent they’re feeling about their
昀椀nances.27 However, although recent economic shocks
have dragged down the number of food and drink
products consumed for health reasons, one in 昀椀ve soft
drinks is still consumed on health grounds.26
What’s more, in each of the 昀椀nal four months of 2023,
the importance of health consistently grew. More people
bought items for health bene昀椀ts such as added vitamins
and minerals, natural or less processed credentials, or to
get one of their 昀椀ve a day.28 This is bene昀椀tting soft drinks
categories such as plain and infused water, health shots
and natural energy drinks.
That’s not all: the growing numbers who are moderating
their alcohol intake bode well for health-orientated,
premium soft drinks. Currently, 46% of drinkers say they’re
trying to consume less alcohol, yet only one in nine say
they’re doing this by switching to soft drinks28.
This presents businesses like ours, and the partners we
supply, with more opportunities. Read on to discover how
we’re unlocking them…
Currently
yet only
46%
1 in 9
of drinkers say
they’re trying to
consume less
alcohol
say they’re
doing this by
switching to soft
drinks28
26 NielsenIQ RMS - grocery, impulse & convenience and discounters 52 w/e 30.12.23
27 Kantar Usage - total soft drinks 52 w/e 26.12.23
28 Kantar Usage Panel – total food and drink; health needs and servings versus previous year; 12 w/e periods
CaTEgORy OvERvIEW
21
