Britvic-SDR-Licensed-v12 Final - Flipbook - Page 20
Welcome
Sustainability
Jimmy’s joins Britvic
Britvic entered the booming Ready-to-Drink Coffee
market in July 2023 with the acquisition of Jimmy’s
Iced Coffee. In a category that is now growing at
10.4%,25 Jimmy’s Iced Coffee is the perfect 昀椀t for
Britvic, completing our quartet of energy-boosting
drinks, which includes power boosts in the shape
of Rockstar Energy® and Purdey’s Natural Energy
Drinks, as well as plant-powered pick-me-ups with
Plenish Health Shots.
Since adding Jimmy’s to our portfolio, we’ve
boosted the brand’s functional credentials with
the addition of two new products in collaboration
with Myprotein. Available in Original Iced Coffee
and Caramel Iced Coffee, the co-branded
Myprotein lines pack 5.6 grams of protein
per 100ml and have been designed to help
convenience retailers cash in on growing demand
for protein-enriched drinks.
25 NielsenIQ RMS, Total Coverage Inc. Discounters, RTD Co昀昀ee Britvic De昀椀ned, Value Sales, L52 Weeks to 13.04.2024
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CaTEgORy OvERvIEW
Category overview
