WelcomeSustainabilityCategory overviewCategory overviewPerformingunder pressurePut enough pressure on anything for longenough and it will change. The past year hasshown how this law of physics applies tofood and drink. Last February, in昀氀ation hit aheight not seen since the 1970s1, and pricescontinued to rise (although at a falling rate)throughout 2023.2 as a consequence, peoplehave reined in spend and volumes have fallenfor many categories.3Despite this pressure, soft drinks haveperformed well. Overall sales of soft drinksthrough the UK’s out-of-home outlets,supermarkets, convenience stores anddiscounters grew by 6.5% to just over£20.3bn; volumes slipped by 1.5%.4after the wild swings in sales seensince 2020, this represents aresumption of business as usualfor the category.1 ONS - https://www.ons.gov.uk/economy/in昀氀ationandpriceindices/bulletins/consumerpricein昀氀ation/february20232 ONS - https://www.ons.gov.uk/economy/in昀氀ationandpriceindices/articles/costo昀氀ivinginsights/food3 The Grocer – Top Products - https://www.thegrocer.co.uk/reports/rankings/top-products4 NielsenIQ RMS - grocery, impulse & convenience and discounters 52 w/e 30.12.23 - combined with CGA by NielsenIQ - out-of-home 52 w/e 31.12.23 vs a year ago14CaTEgORy OvERvIEW
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